Chubb, a well-known player in the insurance industry, released an AI-operated optimization engine at the Singapore Fintech Festival. This tool, part of Chubb Studio, utilizes artificial intelligence to analyze data, which provides personalized custom insurance options directly at the sale point. It caters to Chubb’s partners, engages customers better, and grows their brands by matching insurance solutions to customers' needs.
Consumers can easily avail curated insurance options through trustworthy platforms as well as apps, giving peace of mind in everyday digital experiences.
Chubb Studio allows digital platforms globally to easily connect insurance products into their customer experience using APIs as well as SDKs. The new feature combines data insights, click-to-engage technology, and direct marketing strategies. These tools help Chubb's partners offer the most appropriate products, such as mobile phone insurance, travel, hospital cash, life insurance, and even cyber security insurance, through targeted marketing campaigns based on customer profiles.
Key takeaways of Chubb Studio's AI optimization engine are:
- Personalized Recommendations: AI-driven insights identify customer personas as well as suggest products and engagement channels curated for individual needs.
- Click-to-Engage Technology: A seamless option for customers to connect instantly with a trusted advisor via phone, video, or text for more information on complex insurance products.
- Flexible Integration Models: Offers three integration options—Chubb-managed, partner-managed, and hybrid—giving partners flexibility in control and data sharing.
- Data-Driven Insights: Real-time analysis of performance data to refine as well as improve insurance marketing campaigns continuously.
Executive Statement
According to Sean Ringsted, Chief Digital Business Officer at Chubb, the launch of the Chubb Studio optimization engine represents a significant leap forward in how they empower their digital distribution partners to engage their customers, increase conversion, and build financial resilience through highly relevant insurance protection. By combining data-driven insights with Chubb's breadth of products and deep industry and regional market expertise, they are enabling unique insights for their partners and delivering tailored insurance products and services that drive results.
