Chupa Chups, a popular confectionery name worth £17.6 million, is looking to add more products to its lineup with the launch of Pinkis, a new variant of its jellies line.
The new item, which features its jelly-like consistency and bright pink hue, will hit UK shops beginning in July, hoping to tap consumer curiosity for fun and creative sweets.
The jelly category has been growing strongly, with overall jellies up 9% year on year and Chupa Chups Jellies up an incredible 111%. The Pinkis launch falls in line with this trend, meeting rising consumer demand for fresh and fun confectionery ideas.
As per Coherent Market Insights, the confectionery industry will progress at a very high CAGR of 2025-2032. Market size will increase at a very high growth rate during the forecast period. Market size is driven by growing cases of lifestyle disorders like diabetes, hypertension, and heart disease.
Affordably priced at £1.25 per 90g pack, Pinkis is targeting value-savvy shoppers as well as those in pursuit of treat indulgence. The product is positioned to support retailers' impulse and on-the-go confectionery sales and drive new consumer purchases, as a result, into the category.
What makes Pinkis stand out is its new texture. The product has a super-soft, fluffy texture that enhances the eating experience. That emphasis on texture is paramount, as it captures today's consumer desire for distinctive and fun snacking experiences.
Kim McMahon, Chupa Chups brand manager, said: "Texture is a big excitator in the category," adding that Pinkis provides something unique that is anticipated to appeal to consumers.
The tart strawberry flavor of Pinkis has been designed to make it noticed in the confectionery aisle. By applying an attractive texture and familiar but new flavor, Chupa Chups expects to attract loyal customers as well as new customers seeking to explore new confectionery products.
At £1.25 for a pack of 90g, Pinkis is being promoted as a value-for-money treat that is affordable and of flavour, appealing to a mass customer base.
As the market continues to evolve, Pinkis' launch demonstrates Chupa Chups' commitment to innovation and customer engagement. Retailers can expect the new product to not only motivate impulse buys but also lift the overall appeal of the jelly category, tempting consumers to look for something unique in their confectionery buying experience.
The product will be launched through major wholesalers, such as Batleys, Bestway, and Dhamecha, for mass distribution.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Chupa Chups
