Consensus, a prominent leader in AI-powered demo automation, has launched Consensus for Marketing, a new platform that helps B2B teams convert leads around the clock using smart, interactive product demos.
As buyers highly research on their own and make quicker decisions, marketing technology teams need to find new ways to engage potential customers and capture quality leads. Consensus for Marketing solves this problem by adding new features to their platform, allowing teams to create personalized, mobile-friendly, on-demand demos and tours powered by AI.
This new tool builds on the existing Consensus Demo Automation Platform and gives marketers the ability to showcase their products in ways that attract and expand customer interest. It helps reach buyers at the right time and place—whether they’re on a website, in an email campaign, or attending an event.
Consensus for Marketing helps teams give buyers the "test-drive" experience they want, leading to better sales, faster deals, as well as better leads for sales teams. Early users have already seen a 6-8 times higher conversion rate with these Product Qualified Leads (PQLs) compared to traditional Marketing Qualified Leads (MQLs), showing that the platform is improving both lead generation and speeding up the sales process.
Executive Statement
According to Betty Mok, SVP of Marketing at Consensus, interactive product demos are the number one resource that buyers want to see when they visit a website, so this is now table stakes for modern marketing teams as a new way to capture and drive top-of-funnel demand. With Consensus for Marketing, they are giving marketers the power to bring their product to life for every visitor, instantly. Buyers want hands-on experiences, not just headlines. This product leverages AI to put that power directly in the hands of marketing teams quickly and easily. It's a game-changer for driving engagement, pipeline, as well as measurable ROI.
