Coupang helps Lemme Enter South Korea, Making the U.S. Wellness Brand Available to Millions of New Customers

Sep 25, 2025- by CMI| Category : Consumer Goods1 min read
Coupang helps Lemme Enter South Korea, Making the U.S. Wellness Brand Available to Millions of New Customers

Coupang, Inc. launched Lemme, the vitamin and supplement brand founded by Kourtney Kardashian Barker, on Coupang.

This acheivement marks Lemme’s first-ever direct expansion into South Korea, bringing its full spectrum of wellness solutions to a new global audience.

Coupang operates with more than 10,000 U.S. brands to sell their products to millions of customers in the Indo-Pacific through Coupang’s AI-powered fulfillment and logistics network.

Beginning from today, 13 of Lemme’s most-loved products, including bestselling gummies, capsules, and tinctures, are available for purchase on Coupang in South Korea, giving consumers convenient access to the brand’s growing lineup of clean, effective, and delicious wellness solutions.

The launch underscores Coupang’s role as a bridge between innovative U.S. companies and global consumers, while signaling the next step in Lemme’s journey to bring its science-backed, feel-good wellness solutions to consumers around the globe.

Executive Statement

According to Jonathan Burks, VP of Global eCommerce and Taiwan Business at Coupang, Coupang is proud to help drive America’s economic growth by empowering U.S. businesses to sell their products abroad. They are excited to connect Lemme with millions of new customers in South Korea, and help this innovative American company continue to grow, alongside many others.

According to Kourtney Kardashian Barker, founder of Lemme, since the beginning, they wanted Lemme to reach people everywhere, and he is so excited that South Korea is part of that journey.

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