Heritage men’s fragrance brand, ARAMIS, officially introduced its new scent, Intuition, with global ambassador, Dwyane Wade, during New York Fashion Week.
The celebration opened with a pop‑up on NYC’s High Line where guests discovered the fragrance’s story through scent, sound, and design. Dwyane Wade was there in person, together with his wife, actress Gabrielle Union.
Moreover, Wade joined a small‑group talk at Bloomingdale’s on 59th Street about grooming, fragrance, and what modern masculinity means. Mike Muse moderated, and Donato Smith—Wade’s longtime barber and friend—also took part. Top clients of Bloomingdale’s had the chance to meet Wade in person. He’s not just one of the greatest shooting guards ever, but also a producer, philanthropist, advocate, and entrepreneur.
ARAMIS was launched in 1964 by Estée Lauder as one of the first premium men’s fragrances. It became famous for its elegant, masculine scent and was the first prestige men’s cologne to be sold in department stores. Over the years, it has remained a leader in the men’s fragrance and grooming world and now it has been refreshed for a new generation.
Estée Lauder Companies is a top global maker and seller of luxury beauty products — including skin care, makeup, fragrance, and hair care — based in New York. They offer many brands, such as Estée Lauder, ARAMIS, Clinique, M·A·C, La Mer, Bobbi Brown, Origins, Jo Malone London, TOM FORD, Le Labo, The Ordinary, NIOD, AERIN Beauty, KILIAN PARIS, and others. Their products are sold in about 150 countries and territories through department stores, online shops, salons/spas, and more.