Grooming Products Market Analysis & Forecast: 2025-2032

Global Grooming Products Market Overview

Grooming products are used to clean or nourish the body. The products are utilized for various body parts such as skin, hair, lips, and teeth. Increasing adoption of grooming products for aesthetic appeal is driving growth of the market in emerging economies. Increasing awareness towards overall body care and social trends have resulted in market growth. However, stringent regulations regarding ingredients and growing preference of consumers towards organic products is restraining growth of the market.

Grooming Products Market Size and Forecast – 2025 – 2032

The Grooming Products Market size is estimated to be valued at USD 58.4 billion in 2025 and is expected to reach USD 89.7 billion by 2032, exhibiting a compound annual growth rate (CAGR) of 6.2% from 2025 to 2032.

Key Takeaways

• The hair care segment leads grooming products market share with 38%, driven by innovative formulations and rising consumer preferences in Asia Pacific.

• Online retail channels dominate distribution with 34% share, reflecting broader digital adoption trends influencing market revenue expansion globally.

• Europe maintains a significant industry share at 27%, propelled by strong consumer demand for premium and organic grooming products.

• Asia Pacific is the fastest-growing region, with a CAGR exceeding 7%, supported by government initiatives enhancing manufacturing capabilities and expanding urban consumer base.

Grooming Products Market – Segmentation Analysis

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Grooming Products Market Insights, By Product Type

In terms of product type, the market is segmented into Hair Care, Skin Care, Shaving Products, Deodorants & Perfumes, and Others, among which Hair Care dominates the market share with 38.0%. Hair Care products benefit from strong demand for anti-hair fall and scalp health solutions, particularly in Asia Pacific and Europe, where consumers increasingly prioritize hair wellness.

Grooming Products Market Insights, By Gender-based

The market is divided into four segments based on gender: Male Grooming, Female Grooming, Unisex, and Others. Male grooming is the most popular category because of increased knowledge, rising disposable incomes, and men's growing acceptance of personal care. The market share of male grooming goods is high, and the sales of skincare, haircare, and shaving products have increased significantly.

Grooming Products Market Insights, By Distribution Channel

In the distribution channel segment, the market is classified into Online Retail, Supermarkets & Hypermarkets, Specialty Stores, Pharmacies & Drugstores, and Others, wherein Online Retail claims a commanding 34% market share. This growth is propelled by consumers' preference for convenient access, wide product ranges, and personalized recommendations backed by AI.

Grooming Products Market Insights, By Geography

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Europe Grooming Products Market Analysis and Trends

Europe is expected to dominate the target market growth holding 27% of market share particularly the men's grooming segment, which is a rapidly growing industry driven by rising awareness and demand for specialized personal care products tailored to men's skin and hair needs. This market comprises a wide array of products including shaving creams, aftershaves, beard oils, facial cleansers, moisturizers, and hair care items designed specifically for men.

Asia Pacific Grooming Products Market Analysis and Trends

As a result of changing consumer lifestyles, growing urban populations, and the increasing use of online sales channels, Asia Pacific is growing at the quickest rate, with a compound annual growth rate (CAGR) of over 7%. Product innovation and accessibility are strengthened by the presence of major manufacturers and government assistance, which accelerates market expansion.

Grooming Products Market Outlook for Key Countries

United States Grooming Products Market Analysis and Trends

The USA commands a leading position within North America, contributing over 70% of the regional market share. The presence of global key players like Procter & Gamble and Johnson & Johnson along with a mature retail ecosystem facilitates significant grooming products market revenue. In 2024, the U.S. witnessed a 13% increase in e-commerce grooming product sales, reinforcing the country’s influence as a market growth driver. Consumer trends favoring natural ingredients and personalized grooming solutions have underpinned new product launches, maintaining the U.S. as a focal point of industry innovation and business growth.

India Grooming Products Market Analysis and Trends

India's grooming products market is expanding rapidly, fueled by increasing urbanization and disposable incomes. The country's e-commerce grooming product sales surged by 40% in 2024, the highest growth rate observed globally. Government support for domestic manufacturing through schemes encouraging production capabilities and export of personal care products amplifies India's attractiveness. Domestic and international market players such as L’Oréal and Amorepacific are intensifying investments here to capture rising consumer demand. The growing male grooming sector and youth population provide key momentum supporting India’s strong market growth trajectory.

Analyst Opinion

• The rising demand for male grooming products has notably influenced market size in recent years. For example, male grooming product sales in the U.S. soared by approximately 14% in 2024, highlighting a critical shift in consumer behavior driving revenue growth. This segment now accounts for an increasing share of industry revenue and is expected to accelerate further.

• Production capacity expansions across Asia Pacific, especially India and China, have enhanced market availability and pricing dynamics. Factories in these countries ramped up output by over 18% in 2025 compared to 2023, enabling better affordability and penetration in emerging markets. Such supply-side improvements are fuelling the overall market expansion.

• Demand-side indicators reveal diversified use cases with grooming products increasingly adopted by younger demographics and varied age groups, supported by over 30 million new users entering the market globally in 2024 alone. This demographic shift underpins robust market revenue growth and diversification.

• Import-export trends suggest regional trade flows are optimizing supply chains; for instance, exports of grooming products from Southeast Asia to North America increased by 22% in 2024, indicating enhancing global trade relations impacting market share distribution worldwide.

Market Scope

Growth factors

The increasing urban population globally is a primary growth driver, with urban centers fueling demand for grooming products, supported by rising disposable income and lifestyle changes. In 2024, urban grooming products consumption grew 10% faster than rural regions in Asia Pacific. Heightened consumer focus on wellness and personal hygiene, especially post-pandemic, has expanded the skin care segment significantly, with global sales reaching USD 24 billion in 2024 alone. Alongside this, there is a rising momentum for sustainable fashion, driven by growing consumer awareness and demand for ethically produced, eco-friendly apparel.

Technological innovations such as AI-driven personalized grooming solutions have allowed companies to tailor products, leading to retention improvements of up to 20% in customer base in 2025. Moreover, growing online retail channels have broadened market reach—e-commerce growth for grooming products surged by 25% in 2024 globally, reflecting convenience-driven consumer preferences.

Grooming Products Market Development

• In May 2025, Philips, a global leader in health technology, launched a new generation of AI-driven premium electric shavers in India, redefining personal grooming for the modern man. The launch event, hosted by Vidyut Kaul, Head of Personal Health at Philips Growth Region (JAPAC, ISC, META & LATAM), and India's tech expert Rajiv Makhni, showcased three new products — the Philips Series 7000, i9000, and i9000 Prestige Ultra. SkinIQ technology, a cutting-edge AI-powered invention that intuitively adjusts to different skin and beard types, is the standout feature of the new collection. This enables a close, cozy, and irritation-free shave every time, enabling a customized grooming experience.

Market Trends

The grooming products market is witnessing a pronounced shift towards natural, organic, and sustainable product formulations, responding to consumer concerns regarding chemical ingredients. Notably, 45% of new product launches in 2024 across North America and Europe featured organic certification. Additionally, subscription-based models and personalized grooming kits are gaining traction, as evidenced by a 30% rise in subscription sales in 2025 within the male grooming segment. The integration of IoT-enabled grooming devices also marks a technological transition, with smart razors and connected skincare tools increasing user engagement. These trends illustrate a paradigm shift toward convenience, customization, and sustainability as core facets shaping market evolution.

Key Players

• L’Oréal

• Procter & Gamble

• Unilever

• Beiersdorf AG

• Colgate-Palmolive

• Shiseido

• Johnson & Johnson

• The Estée Lauder Companies

• Henkel AG & Co. KGaA

• Revlon

• Amorepacific Corporation

Among these, L’Oréal and Unilever spearheaded market growth strategies in 2024 by emphasizing eco-friendly product lines, resulting in a 12% increase in market share in Europe and Asia Pacific, respectively. At the same time, Johnson & Johnson employed digital marketing and direct-to-consumer sales approaches, contributing to a 15% revenue growth in North America within one year.

Grooming Products Market Future Outlook

The future outlook for the Grooming Products Market is very promising, driven by several evolving trends. Increasing awareness of personal grooming and self-care among men globally is expanding the consumer base. There is a strong shift towards premium and specialized grooming products that cater to specific skincare and haircare needs. Innovations in natural and organic formulations continue to grow in demand due to rising consumer preference for sustainability and health-conscious choices.

Digital marketing, influencer endorsements, and e-commerce growth are enhancing product accessibility and consumer education, fueling market expansion. Personalized grooming solutions and multifunctional products are gaining traction, meeting diverse consumer lifestyles and preferences. Technological advancements in grooming tools and eco-friendly packaging also contribute to shaping the competitive landscape. Geographic expansion, especially into emerging markets, along with lifestyle changes, supports sustained growth and broad adoption of grooming routines worldwide. Overall, the market is expected to evolve with a focus on premiumization, customization, and sustainability, reinforcing long-term growth prospects.

Historical Analysis

• For instance, in May 2019, Beiersdorf AG acquired sun care brand ‘Coppertone’ from Bayer for a value of US$ 550 million. This acquisition was expected to strengthen Beiersdorf AG’s sun care business in the American market.

• In September 2019, Beiersdorf AG launched a new product skin care brand for tattooed skin named ‘OSCAR&PAUL’. The new brand was available in retail stores and at selected certified tattoo studios. This new product helped Beiersdorf AG to increase its product portfolio in the European market.

• For instance, in July 2019, Colgate-Palmolive acquired Laboratoires Filorga Cosmétiques (Filorga) Skin Care Business for a value of US$ 1690 million. Filorga was a premium anti-aging skin care brand focused primarily on facial care. This acquisition was expected to strengthen Beiersdorf AG’s presence in the anti-aging skin care business in the global market.

• In October 2017, Coty Inc. acquired grooming brands from Burberry including beauty luxury fragrances, cosmetics, and skincare. This acquisition helped Coty Inc. to expand its product portfolio in the European market.

• For instance, in June 2016, L’Oreal Group launched a new hair care range under the range Garnier Ultra Blends made with natural ingredients in an effort to cash in on the growing popularity of Ayurvedic products in India. This new product was expected to increase L’Oreal Group’s product portfolio in the Indian market.

Sources

• Primary Research interviews:

• Salon and spa owners / barbers

• Dermatologists & skincare specialists

• Distributors and wholesalers of grooming products

• Databases:

• Mintel GNPD (Global New Product Database)

• UN Comtrade

• World Bank Data

• Magazines:

• Men’s Health

• Harper’s Bazaar

• Cosmopolitan

• Journals:

• International Journal of Cosmetic Science

• Cosmetics & Toiletries Journal

• Skin Research & Technology

• Newspapers:

• Business Standard

• The Hindu Business Line

• Financial Express

• Associations:

• Cosmetics Europe (European trade association)

• Fragrance Creators Association

• International Fragrance Association (IFRA)