EG America has teamed up with Swiftly, a company that provides retail technology, to add Swiftly’s Alcohol Cashback program to EG America’s Smart Rewards app.
The new program gives customers almost instant cashback on beer, wine, and spirits bought at EG America stores like Cumberland Farms, Fastrac, Loaf 'N Jug, and others.
Swiftly’s Alcohol Cashback program replaces the old mail-in rebate with an easy digital process. EG America shoppers can see available alcohol deals, choose offers, and scan their rewards card at checkout. The cashback is sent directly to their email, and they can get it through PayPal, Venmo, or a prepaid Visa card.
Earlier this year, Circle K said it teamed up with Swiftly to launch its alcohol cashback program. Since starting in May, Circle K has seen better rebate redemptions and higher sales in its alcohol section.
The new Alcohol Cashback program is expected to enhance customer loyalty and drive more foot traffic to EG America stores. By offering an easy, digital way to save on alcohol purchases, EG America is positioning itself to meet the growing demand for convenience and instant rewards in retail E-commerce. With the success of similar programs at other smart retailers, EG America aims to boost both sales and customer satisfaction across its network.
Executive Statement
According to Brian Ferguson, chief marketing officer at EG America, their commitment is to delivering value and convenience for every shopper. By integrating Swiftly’s Alcohol Cashback offering as a new feature within EG America’s SmartRewards app, they are offering customers a seamless way to save while strengthening loyalty across our family of stores. This partnership allows them to offer the valuable shopping experience their customers expect while driving calculative growth of the business. The Alcohol Cashback program is entirely supplier-funded, requiring no administrative lift or margin impact for EG America. Swiftly automates state-by-state compliance, validates transactions, and processes funds independently, ensuring a seamless, fully compliant experience for both retailers and shoppers.