In a bid to reposition the scratch cooking category, Flavour Bombs has introduced its revolutionary range of bath bomb-style home cooking ingredients that are specifically tailored to meet the changing preferences of Gen Z and younger Millennials.
The new product, already going viral on TikTok, presents an easy solution for home cooks in search of real-world flavour without the time required by conventional preparation.
Developed by Tina Faghihi-Hallam, a now retired global tech executive and avid food enthusiast, Flavour Bombs are shelf-stable balls containing superior quality herbs, spices, and aromatics from around the world, such as Vietnamese, West African, and Mexican cuisines.
Each Flavour Bomb is a stand-alone cooking solution and enables the consumer to produce restaurant-quality meals in less than 30 minutes by simply adding the bomb to their protein or vegetables of choice.
"The idea behind Flavour Bombs is to simplify the ability for people with busy lives to have amazing home-made food from anywhere in the world, without requiring ten ingredients or hours of preparation," said Faghihi-Hallam. "This is scratch cooking redefined: flavour-full, real and ready in an instant."
The line features five different flavor combinations: Birria for true Mexican tacos, Coconut Curry from Guyanese inspiration, Jollof for a West African rice preparation, Seafood Boil with Cajun garlic sauce, and Vietnamese Pho. All the recipes are based on heritage family traditions and taste-tested to be authentic and superior in quality.
Market trends indicate consumers are seeking easier and more convenient ways to prepare meals, with 59% of consumers indicating a change towards ready-to-eat meal solutions to save time and reduce clean-up in the kitchen. Market trends indicate that consumers increasingly prefer convenience in meal prep, with 59% of consumers reporting the shift to ready-to-eat meal options primarily as time savings and minimizing kitchen clean up.
As per Coherent Market Insights, the food flavour industry will witness growth at a 4.6% CAGR from 2025 to 2032. The market will be USD 19.34 Bn in 2025 and will be approximately USD 26.5 Bn in 2032. The market size is fueled by growing disposable income and changing consumer interest towards natural and healthy food.
Marcus Carter, the owner of Artisan Food Club, was also impressed with the product, saying, "This is the best product I've seen for years. Branding and packaging are spot on, and Tina has got it just right with a colourful, informative design that engages modern cooks."
Flavour Bombs can be purchased by retail trade customers from Mahalo Supplies and the Artisan Food Club, with an emphasis on effective retail solutions.
Each tube holds two Flavour Bombs, feeding two to three individuals, and has a 12-month ambient shelf life with no preservatives, rendering them an appealing addition to any retailer's product lineup.
As consumers increasingly demand authentic, easy cooking solutions, Flavour Bombs is in a prime position to seize a major market share.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Flavour Bombs
