HARMAN makes it clear: AI is now essential in the automotive industry. What sets leaders apart is how they implement it making integrated, safe, and adaptable in-car experiences that can evolve over the vehicle’s lifecycle.
Building on its expertise in in-car technology, HARMAN, a leader in automotive software and a part of Samsung Electronics, announced improvements to its popular products for cars. These solutions, available now for car makers to use, make it easier to integrate new technology, speed up development, and provide smart, useful in-car experiences that can be updated throughout the car’s life.
HARMAN’s products are trusted by car makers around the world and are already powering cars on the road, helping brands bring new digital experiences to their vehicles.
Faster and Safer Development
Software is now the key factor in making cars stand out. As cars become more connected, car makers need tools to speed up development and safely test new tech. HARMAN’s tools help them do this without making things more complicated.
Personalizing In-Car Experience
Consumers notice personalization the most when their car adapts to in-vehicle infotainment needs. HARMAN’s audio updates help car makers create multi-user experiences and enhance the car’s brand.
- Ready StreamShare: Lets up to four people enjoy personalized music through Bluetooth-enabled headphones.
- HALOsonic Electronic Sound Synthesis: Customizes car sounds with new options for a unique experience.
- HARMAN Branded Audio: Premium sound experience that includes lighting and AI-driven improvements.
Executive Statement
According to Christian Sobottka, Chief Executive Officer and President, Automotive Division, HARMAN, in the vehicle, AI, Machine Learning and other emerging technologies are no longer a differentiator on their own. Execution is what wins. What sets HARMAN apart is their ability to orchestrate software, hardware, AI, audio, and visual technologies into holistic, road-ready experiences that meet consumer demand. With their integrated product portfolio and advanced developer tools, they are helping OEMs solve key challenges like integration complexity and lifecycle costs, so that they can deliver rapid, consumer‑focused innovation across evolving vehicle platforms that bring their customers genuine delight behind the wheel.
