Ivans® introduced its latest innovation out of the suite of Ivans Insights products, Benchmarks, a premium intelligence capability that enables carriers to help with their pricing strategies utilizing real-world, bound policy data.
The initiative was announced at Ivans Connect 2025, the new Benchmarks capabilities of Ivans Insights aggregates bound policy premium data across geographies, coverages, and risk levels, transforming policy and pricing data into clear, reliable reference points that carriers can use to understand their position in the market and identify opportunities for growth.
At the heart of the Ivans Insights suite lies the industry’s most comprehensive and accurate view of in‑force policies and premiums across both commercial and personal lines. In 2023, Ivans launched the first offering in the suite, Ivans Marketing Insights™, empowering carriers to pinpoint agency opportunities and sharpen their distribution and marketing strategies.
By 2024, Ivans extended coverage from commercial lines into personal lines and added deeper data integration through APIs, enabling more advanced analytics. The solution also now includes insights specifically tailored for vehicle insurance, helping carriers optimize pricing and better understand market dynamics in this critical sector.
Ivans Benchmarks Insights key capabilities include:
- Premium Trend Reports – Identifies shifts in average policy premiums across markets, lines of business, and risk attributes—revealing where prices are rising, holding steady, or becoming more competitive.
- New Business vs. Renewal Premiums – Provides comparisons of average premiums for new and renewal policies to uncover pricing dynamics, retention challenges, and growth opportunities.
- Monthly Premium Distribution – Delivers views on how policy premiums align on a spectrum, showing percentage of premium versus the industry for different types of coverages and risks.
Executive Statement
According to Kathy Hrach, SVP of Product Management, Ivans, having an optimized pricing strategy is crucial for carriers to be successful in today’s cost-driven market, but getting insight at an industry level has historically been very hard. As the largest network of more than 38,000 agents, Ivans provides insights into the largest dataset in the industry and Benchmarks is our next iteration, delivering insights into real pricing trends that allow carriers to align pricing strategies with market expectations to strengthen retention and capture more profitable business.