JTB Corp, a Japanese travel company to acquire 100 pc shares of Northstar Travel Group, a B2B travel media and events company headquartered in the United States, which publishes several travel media labels. JTB stated it will operate Northstar as an independent business platform and expand the company's reach. Through investment funds managed by EagleTree Capital and its co-investors.
As a part of this initiative, NTG will operate as a completely-owned, independent subsidiary of JTB and will continue to be led by its existing management team, including Chief Executive Officer Jason Young.
The acquisition will focus on expanding NTG’s established brand presence into new regions and business domains, improving digital product offerings, including media solutions and information services, through AI and advanced data utilization, and strengthening customer services and solutions across the entire JTB Group by leveraging NTG’s global network and advanced marketing capabilities.
Executive Statement
According to Eijiro Yamakita, President and CEO, JTB Group, this announcement brings the beginning of an exciting new chapter for JTB Group. Northstar brings outstanding expertise as well as fresh perspectives that perfectly goes with their strategic vision. By operating Northstar as an independent subsidiary, they preserve their neutral market position along with making a powerful platform for delivering superior customer experiences. They are confident this structure will unlock significant growth potential while contributing to the innovation and future growth of the travel industry.
According to Jason Young, CEO, NTG, they are thrilled to partner with JTB as they enter the next phase of the company’s incredible history. Their shared commitment to the travel industry, cultural alignment, and collective expertise, combined with the opportunity to accelerate Northstar’s geographic expansion in the Asia Pacific region, will enhance their ability to deliver value to the audiences and customers as they advance our mission.