Korea Ginseng Corp., a global health and wellness company, unveiled that its flagship brand JungKwanJang will launch a nationwide campaign to support the successful hosting of APEC 2025 KOREA, which will be held in Gyeongju at the end of October.
The campaign focuses on raising public awareness of the APEC summit as well as introducing Korea’s unique health culture to international visitors.
JungKwanJang plans to expand the campaign nationwide through its retail stores and official website during the APEC Leaders’ Week, supporting the public to send messages of support. Later the brand will organize an interactive comment event on its official Instagram account.
JungKwanJang will also provide its signature product, “Everytime,” at major hotels and accommodations in Gyeongju, allowing visiting dignitaries and guests to experience the vitality of K-health firsthand. Through this initiative, the company looks to reinforce its image as a global symbol of Korean wellness.
KGC's focus towards advertising Korean wellness goes beyond this campaign. The company has been actively involved in working on the nutraceuticals industry, concentrating on the development of health supplements that leverage the benefits of Korean red ginseng.
Executive Statement
According to A JungKwanJang spokesperson, APEC 2025 KOREA is a meaningful platform where Korea will engage with the world to discuss their shared future. KGC sincerely supports the successful hosting of this global event and aims to promote K-health through JungKwanJang. They will continue to carry out initiatives that contribute to a healthier tomorrow together with the Korean people.