Lee® and Crayola® unveiled a global color rewind, combining the Crayola limited edition retired crayon colors with Lee’s iconic workwear silhouettes. The product is available for a limited time, this capsule celebrates the brands’ combined American heritage, creative spirit, and commitment to self-expression with bold, color-driven fashion.
The collection will be available on August 21 at Lee owned stores and websites in the US, Europe, and China. It will also be sold via online retail channels Nordstrom, Urban Outfitters, Walmart (US), Asos & Zalando (Europe), as well as at select ECI and INNO locations. Pricing will range from USD 39 to USD 118.
Key Highlights include:
- Lee x Crayola Chore Jacket – This is specifically offered for men and women in a solid artist-inspired Ecru cotton denim with colorful trim and rivets, as well as in overdyed hues like Magic Mint and Violet Blue for men and Orange Red and Lemon Yellow for women.
- Lee x Crayola Unisex Hoodies – designed retro spirit with comfort, the cotton terry hoodies showcase limited edition colors in hue and name with the logos on the front and colors’ names lettered on the back.
- Lee x Crayola T-Shirts – The regular fit tees feature playful graphics such as a color by number Buddy Lee or the iconic Crayola 64 count box highlighting the eight limited edition colors. Additionally, a women’s slim baby tee in Crayola green stripe is available.
- Accessories – A canvas artist supply tote and pouch keep your supplies handy, while an artist apron helps protect your favorite apparel. Made of ecru canvas and the railroad stripe pattern with trim details in the limited edition colors for an extra pop.
Executive Statement
According to April Heeren, senior director Americas outbound licensing at Crayola, color has such a personal connection for all ages, and they are thrilled to unite with Lee to bring the Limited Edition Collection of retired crayon colors to life. This partnership celebrates where timeless denim meets the vibrant spirit of creativity, inspiring self-expression in each shade.
