Lifeway Foods, Inc., a leading U.S. supplier of kefir and probiotic ingredients, has announced the upcoming launch of Probiotic Kefir Butter™. This new butter is made in the traditional European style, hand-churned, and spreadable. It will be sold in 8oz tubs and come in three flavors: Unsalted, Sea Salt, and Honey Butter.
Lifeway has years of experience in making cultured dairy and butter through its subsidiary, Fresh Made. The company is now ready to expand its expertise with this new product. They already have the manufacturing capabilities and equipment in place to meet the growing demand for premium butter.
Butter is becoming more popular, especially in retail and food services. The butter market is now worth $6 billion, with premium and European-style butters leading the way. People are choosing butter for its flavor, texture, and versatility, and the convenient spreadable tub format is growing in popularity.
Butter has also gained cultural importance. It’s now a centerpiece in many trends, from butter boards at home to viral moments like butter-themed gifts and the famous butter pancakes from Japan. Butter is now seen as a symbol of quality and comfort.
Lifeway Probiotic Kefir Butter™ will be available in three varieties:
- Unsalted: for cooking, baking, and pure butter flavor
- Sea Salt: for finishing dishes and savory meals
- Honey Butter: for breakfast, snacks, and sweet treats
Executive Statement
According to Julie Smolyansky, President and CEO of Lifeway Foods, their strength has always been cultured dairy. They already operate a butter business and understand the category deeply. What has changed is the consumer mindset. With the newly release dietary guidelines that highlight cultured foods and trends favoring quality, full-fat dairy, they see a significant opportunity to scale and to innovate at the intersection of butter and kefir.
