Malibu a white rum brand owned by Pernod Ricard, has collaborated with Dole Food Company to introduce a new series of Malibu & Dole Ready-to-Drink Cocktails, which will be launched in early 2026.
This alliance will focus on capitalizing on the growing consumer demand for convenient, flavorful alcoholic beverages in the RTD format, which will be pleasing to a broad range of consumers.
Malibu & Dole cocktails will bring a combination of Malibu's signature coconut rum along with Dole's high-quality pineapple juice, which has been a popular pairing among consumers for many years.
By adopting the established popularity of Malibu and Dole's products, the partnership aims to enhance consumer experience and drive sales for both markets.
Each 12oz can will contain 130 calories and will be crafted with organic flavors, free from artificial sweeteners and colors. The line will offer a range of flavors, including Pineapple, Pineapple Mango, Pineapple Strawberry, and Pineapple Dragon Fruit, packaged in both 8-pack and larger single cans.
By adopting the established popularity of Malibu and Dole's products, the partnership focuses to enhance consumer experience and driving sales. The RTD cocktail segment has seen major growth in recent years, driven by consumer preferences for convenience as well as ready-to-drink options.
As more consumers look for easy-to-prepare beverages, this partnership positions both brands to tap into a lucrative market.
Executive Statement
According to Natalie Accari, division vice president and general manager of RTD & convenience at Pernod Ricard USA, this innovation takes the consumers' favorite serve and makes it even more accessible in a convenient format.
According to Elisabeth Morris, director of brand and licensing at Dole, both brands are leaders in their category, and bringing them together in a highly desirable and convenient format will only enhance the consumer experience year-round.
