Meta is introducing "Vibes," a new dedicated feed within the Meta AI app and on meta.ai for sharing as well as creating short-form, AI-generated videos, drawing immediate comparisons to TikTok and Instagram Reels.
This initiative, however, has been met with significant user backlash, with many dismissing the concept as an inundation of "AI slop."
Meta CEO Mark Zuckerberg unveiled the rollout on Instagram, reflecting several examples of the AI-generated content. These included whimsical clips like fuzzy creatures hopping between cubes, a cat kneading dough, and a simulated ancient Egyptian woman taking a selfie.
The company states that the Vibes feed will feature content from both content creators as well as regular users, with a personalized algorithm eventually tailoring the content shown to each individual.
Users will have the option to generate a video from scratch or remix existing videos, adding visuals, music, and adjusting styles before posting directly to the Vibes feed, sharing via DM, or cross-posting to Instagram and Facebook Stories and Reels.
Meta's launch of the Vibes AI-generated video feed has surged user skepticism, particularly in light of the recent efforts by the company to face low-quality, AI content. Platforms such as YouTube have been actively cracking down on this content, mentioning it as "AI slop".
This context makes Meta's introduction of a new feed dedicated to similar content appear contradictory, particularly considering its earlier initiatives to promote "authentic storytelling" and penalize "unoriginal" content on Facebook.
The introduction of Vibes showcases Meta as aggressively pushing its generative AI capabilities into the social sharing space, but the initial response indicates a major uphill battle for user acceptance.