Mondelez International unveiled its zero-sugar Oreos in the U.S. The company has already sold them in China and Europe, but after a successful trial run in the U.S., they are now expanding the product.
The new Oreos will be available in Original and Double Stuf varieties nationwide, with a suggested price of USD 5.79. These biscuits are sweetened with maltitol, polydextrose, sucralose, and acesulfame potassium.
Mondelez says they made changes based on feedback from other markets, like adjusting the sweetness and offering a resealable pouch for convenience.
Earlier this year, Mondelez also discontinued some "better-for-you" chocolate and snack options in the UK and Ireland, like a low-sugar Cadbury Dairy Milk bar, which was marketed as a healthier snack option.
Executive Statement
According to a company official, Oreo Zero Sugar presents a valuable opportunity for an iconic brand to truly disrupt the category, as well as expand the Oreo portfolio by providing more choices for consumers. This innovation also reflects Mondelez International’s broader commitment to choice, offering options that cater to a wider range of lifestyles and dietary preferences. They took key learnings from other markets, like China and Europe, to refine their approach. From adjusting sweetness profiles to tailoring the product experience by launching a resealable standup pouch for added convenience, they have crafted a product that they feel is well suited for US consumers today.