Design agency Mrs&Mr is unveiling a new look and ad campaign for Conair, the hair beauty brand famous for bringing the pistol‑grip hair dryer to the U.S. in the 1960s.
Conair has a bold new look and ad campaign to show that you can style your hair however you want and enjoy every style. It uses its past successes, like changing how Americans style hair overnight to connect with younger people.
The rebranding is the central focus of an advertising campaign that launches September 8 and runs for 17 weeks across CTV, OLV, streaming, paid social (Meta, TikTok, Snap, Pinterest) and programmatic.
Founded in 1959, Conair built the widest portfolio of personal care products for all hairstyles as well as claimed a place inside nearly every American household. The iconic pistol-grip hair dryer, launched in the late 1960s, revolutionized the haircare industry by putting the power in women’s hands so they could achieve salon-level hair at home without the expense or hassle of weekly visits.
Mrs&Mr, a branding & design partner, came up with a clean design system for Conair. It works well on product packaging, online, and social media. It’s easy to recognize, simple to use, and gives Conair the flexibility needed for its many different products.
Executive Statement
According to Delphine Francois, president, Conair Beauty & Home Care, they knew it was time to define our brand and be known as more than a reliable workhorse. Working closely with Mrs&Mr, they tapped into our magic as a pioneering brand that empowers people along their hair journey. This vibrant and modern identity unapologetically reflects the brand’s ethos around the exhilaration of change.
According to Kate Wadia, founder and chief creative officer, Mrs&Mr, the rebrand repositions Conair for a new era, honors its powerful legacy and pushes the brand forward with clarity, energy, and modernity. It’s a transformation designed to stand out, inspire confidence, and reaffirm Conair’s place at the center of beauty culture.
