Nescafé Rolls Out Fresh Espresso Concentrate Collection

Nescafé has moved into the premium iced coffee market with its new Espresso Concentrated – a liquid coffee that can be used to make barista-style iced drinks at home.

There are 16 servings per bottle and three flavors: vanilla, caramel, and classic.

Ingrid Hayes, UK and Ireland marketing director for Nescafé, added: "We are absolutely delighted to be launching our new Nescafé Espresso Concentrated range to iced coffee lovers in the UK."

According to coherent market insights, the coffee industry is likely to grow at a CAGR of 4.72% during the forecast period of 2025-2032. The market is likely to be worth USD 145.84 Bn in 2025 and is likely to reach USD 201.41 Bn by 2032. The size of the industry is being fueled by increased demand for whole-bean coffee that is organically and sustainably grown.

Drawing on the trend for cold coffee, Nescafé Espresso Concentrated provides an easy-to-make iced coffee in three steps. Consumers shake the bottle, add their preferred flavor to 150ml of milk and ice, and enjoy.

Hayes went on: "As well as this, the Nescafé Espresso Concentrated range is fully personalisable, so you can have your iced coffees just the way you like them for a high quality, 'coffee house in the home' experience."

The range will be on sale nationwide from mid-April and consists of 100% responsibly sourced coffee. This comes after the launch in March of Nescafé's ready-to-drink iced lattes.

Source:

Ecommerce PLatform: FOODBEV MEDIA Ltd.

Company: Nescafé