Perfect Corp., a leader in AI and AR tech for beauty and fashion, has teamed up with Louis Vuitton (part of the LVMH group) for the launch of the Maison’s first full makeup collection, ‘La Beauté Louis Vuitton.’ Together, they’re bringing immersive virtual‑try‑on (VTO) experiences across 33 countries—via web, mobile app, and WeChat in China—using advanced AI and AR tech.
The collection includes 8 eyeshadow palettes, 65 lipstick shades across satin, matte, and balm finishes, and 24 curated makeup looks. At the heart of the digital experience is Perfect Corp.’s advanced beauty‑tech platform, tailored to support Louis Vuitton’s luxury‑beauty vision.
This partnership marks several industry-first innovations co-developed by Perfect Corp. as well as Louis Vuitton:
- AI-Powered Lipstick Shade Recommendation: Using Perfect Corp.’s facial color analysis data capture, Louis Vuitton’s proprietary AI algorithm delivers personalized lipstick shade recommendations based on each user’s unique complexion.
- Filter-Free Realism: Louis Vuitton redefines VTO realism by eliminating traditional overlay filters—enabling the lipstick to behave naturally on the lips without distorting when users move their hand across their face.
- Dual-Shade Comparison Tool: Consumers can now try as well as compare two lipstick shades side by side in real time—an enhancement over the traditional single-shade try-on model.
- Enhanced Lip Tracking: Precision improvements ensure even more accurate application for a seamless and ultra-realistic VTO experience.
Executive Statement
According to Maria-Jose Barrera Rojas, Global VP E-Commerce for Louis Vuitton, for Louis Vuitton, this makeup launch is more than a product release, it is the expression of a new creative territory. By collaborating with Perfect Corp., they ensure that their customers can explore and experience this universe with a level of personalization, realism, and innovation that reflects their commitment to excellence in every detail.
According to Alice Chang, CEO and Founder of Perfect Corp, with Louis Vuitton, they are proud to push the boundaries of what's possible in virtual beauty experiences. This collaboration showcases the future of luxury beauty—personalized, immersive, and digitally elevated from the very first touchpoint.
