ProductPlan, a prominent platform for managing product lifecycles, has announced that it has acquired Winware.ai, a platform focused on utilizing AI for customer and market research. This acquisition will strengthen ProductPlan’s product management tools by adding AI-powered business intelligence and decision-making features to help teams reduce product risk and speed up the process of turning ideas into profitable products.
ProductPlan has been serving over 1,000 top global companies since 2013, aiding them manage more than 860,000 roadmaps and 23 million strategic initiatives. With the addition of Winware, ProductPlan will offer even better customer insights and market analysis. Winware uses AI to capture valuable customer feedback and market trends, helping product teams make faster, smarter decisions.
Steven Cohn, an experienced entrepreneur with a background in building Software and AI-created SaaS platforms for product teams, is behind Winware.ai. His expertise in user research as well as product decision-making will be key in making the combined platform even more powerful.
Winware’s AI-driven features will be connected into ProductPlan over the next few months, with wider availability for customers expected in April 2026.
Together, ProductPlan and Winware are creating the Product Intelligence Platform, an AI-powered system designed to help product teams make smarter decisions about what to build and how to succeed.
Executive Statement
According to Abdullah Ghuman, board member of ProductPlan and Vice President with Bow River Capital's Software Growth Equity Team, as product organizations adapt to a rapidly changing, AI-driven landscape, the demands placed on product teams have increased significantly. Roadmaps remain crucial, but teams now need deeper decision intelligence behind them. By integrating ProductPlan's scale as well as trust with Winware's AI-powered, agentic intelligence, they are creating a platform that reduces product risk across the entire development lifecycle and helps teams move from idea to monetization with greater confidence and speed.