Profound, an AI marketing platform, has launched a public beta of Workflows, a new tool that helps businesses create large amounts of high-quality content using AI. This product addresses a big challenge for modern brands: how to produce content that works well with AI-powered search engines.
As more people use AI tools to find information, marketers have been trying to figure out how to make their brands visible in these new AI channels. But until now, creating content for AI platforms has been time-consuming and complicated, requiring marketers to gather data from many different sources and spend hours crafting content.
Profound Workflows simplifies this process by bringing everything together in one easy-to-use system. It helps marketers integrate data from different sources, analyze insights, research top-performing pages, create content briefs, get approvals, publish content, as well as track results, all automatically.
Unlike other generic automation tools, Profound Workflows is built on the company's powerful AEO (AI Engine Optimization) platform, which uses real performance data to guide every step, ensuring that the content created is effective and optimized for AI platforms.
Executive Statement
According to James Cadwallader, Co-founder and CEO of Profound, the problem they are addressing is that marketers want to use AI to create marketing, but are understandably terrified of creating 'AI slop. Their view is that the quality of AI marketing is almost entirely determined by the context you give AI systems. The more context you provide, the better the output. Profound has more real data and insight into the content preferred by AI than anyone else on the planet. And with their new Workflows product, brands can finally turn that context into consistent, high-quality marketing at scale.