Q MIXERS, a prominent player of American-made premium mixer brands which is well-known for elevating drink experiences, expanded its partnership with Breakthru Beverage Group in California, as RNDC exits the California market. This expands the Q MIXERS and Breakthru partnership into 14 states, accelerating distribution and growth.
This initiative tool place on September 2, 2025, with the aim to accelerate Q's ambition and execution in California, the largest alcoholic beverage market in the US.
Q Mixers is the major American-made Premium Mixer, popular for its clean ingredients, bold flavors, as well as high carbonation. The highly versatile portfolio easily showcases across occasions and dayparts. The brand continues to disrupt the category by offering consumers and bartenders superior cocktail, mocktail, and other average experiences.
The premium mixer category continues to grow as this expansion ensures Q MIXERS is well- positioned for long-term success in California and beyond.
Breakthru Beverage Group is a leading beverage wholesaler in the United States and the largest broker in Canada, representing a portfolio of premier spirits, wine, beer, and non-alcoholic brands. Breakthru is family-owned and operates in 16 markets with more than USD 8.6 billion in annual sales and a team of nearly 10,000 dedicated associates.
Executive Statement
According to David Brenner, Vice President of Sales at Q MIXERS, they are excited to deepen their relationship with Breakthru Beverage Group and bring their California business under their leadership.
According to CEO, Betsy Frost, Breakthru has consistently delivered strong results for Q, and they are confident that this partnership will allow them to reach new heights in California through their commitment to quality, innovation and developing a standout flavor portfolio that differentiates them in the market.