Red Bull Racing Pepe Jeans and Visa Cash App Racing Bulls Academy Programmes announced a long term partnership with Anastasia Beverly Hills, marking the beauty brand's first-ever entry into the world of motorsport.
Anastasia Beverly Hills partnered the Red Bull Academy Programme in a multi-year partnership to become a team partner of both the Red Bull Racing Pepe Jeans and the Visa Cash App Racing Bulls Academy Programmes. The exclusive partnership with the Red Bull Academy Programme is the first standalone Formula 1 Academy deal for the programme, and will see prominent beauty branding and experiences launched from the 2025 Dutch Grand Prix.
Anastasia Beverly Hills identified the Red Bull Academy Programme as the perfect foundation to introduce into the world of sport and motorsport, with the Team's proven commitment to performance, innovation, and supporting the next generation of women in motorsport.
Executive Statement
According to Julia George, Director of Partnerships at Oracle Red Bull Racing, welcoming Anastasia Beverly Hills to the growing and diverse family of partners is a monumental step for the Red Bull Academy Programme, supporting both the Red Bull Racing Pepe Jeans and Visa Cash App Racing Bulls Academy Programmes. They are delighted that one of the fastest-growing personal care brands in the world has entrusted the Red Bull Academy Programme to make its first step into motorsport.
According to Anastasia Soare, Founder and CEO of Anastasia Beverly Hills, they are incredibly proud to mark ABH's first move into motorsport with this long-term partnership across two F1 Academy teams. Motorsport has always been about pushing boundaries, and through this collaboration they are excited to support the next generation of talented female drivers, making them feel beautiful and powerful. This is just the beginning of an exciting journey with the Red Bull Academy Programme, and they are committed to making a lasting impact both on and off the track.