An innovative newcomer to the snack space, Rewind, has launched an unusual and unlikely product: 9-volt battery-flavored corn chips. The intention of this new product is to leverage nostalgia consumer experiences while providing a new flavour experience to the snack shelf.
Rewind's 9-volt battery-flavored chips use a combination of citric acid, sodium bicarbonate, and mineral salts to replicate the metallic zing and minor buzz from having accidentally touched a 9-volt battery.
This distinctive flavor option draws upon a quirky cultural reference, engaging consumers' nostalgic memories of childhood activities. Available now in the Netherlands, Rewind will soon be entering other European markets. The brand's product range also features more conventional flavors like Cheese & Onion, Tangy Sriracha, Creamy Paprika, and BBQ & Honey, all around €1.89 per bag.
Mattias Larsson, who is a chef and flavourist on the product development team, pointed out that the 9-volt flavour posed a singular challenge. "We wanted to produce a tongue-tingling effect without overdoing a taste that provokes curiosity," he said. The end result is reported to be surprisingly tasty, considering its unusual source of inspiration.
Antti Lauronen, creative and design director at Paulig, emphasizes the nostalgic appeal of the brand. "This launch represents a collective memory from the 90s, turning it into an eating experience," he explained. The company is looking to balance innovation with tried-and-tested flavors to appeal to broad customer bases.
Though the 9-volt battery flavored chips are a novelty, Rewind ensures that the product is fully safe and food-grade, free of any actual components of a battery. The company warns against efforts to mimic the sensation of licking a battery, emphasizing a sense of responsible consumption.
According to Coherent Market Insights, the snacks products industry will advance with a massive CAGR of 2025-2032. Market size will increase at a rapid rate during the forecast period. Market size is driven by the rise in demand for ready-to-eat food products and packaged products.
As the snack market moves increasingly into more adventurous and experiential flavour profiles, Rewind's launch may mark an increasing trend in the food and beverage market for experiential and nostalgia-driven products. Players in the industry will be watching to see how consumers react to this curious new product offering as it launches in retail stores, such as AH, Jumbo, Plus, Hoogvliet, and PicNic.
With its unique snacking perspective, Rewind is set to create its own space in a crowded marketplace, mixing creativity with recognisable tastes to capture the attention of consumers seeking something new and exciting.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Rewind
