Samsung made a strategic move by launching Samsung Internet for PC in beta across the US and Korea. This initiative turns mobile-first browser into a cross-platform ecosystem that can easily connect with Galaxy devices and integrating Galaxy AI features. It can be connected with Galaxy AI features such as webpage summarization and smart translation.
This move represents the company’s toughest decision to compete with Chrome's desktop dominance in years. The launch also marks Samsung’s most remarkable move, since the Samsung Internet eight years ago.
By releasing a beta version of its browser for PC in the US and South Korea, the company surprised the consumers, bringing its Galaxy AI features from mobile into desktop browsing.
The launch of this AI feature is a strategic timing as Google is facing mounting antitrust pressure over Chrome's market dominance.
With Samsung Internet for PC, your bookmarks, browsing history and Samsung Pass log‑ins are shared across your Galaxy devices, and when you switch from phone to PC, you’re prompted to continue where you left off, giving a smooth multi‑device browsing experience.
The new Browsing Assist feature offers instant webpage summarization and translation without sending data to external servers. The privacy care is stringent and deep; it has smart anti-tracking to block third-party trackers and a real-time Privacy Dashboard showing active protections.
For Samsung lovers, your Samsung phone now talks directly with your PC browser, no more texting links or messing with bookmark syncing. Samsung Pass fills passwords across devices, and Galaxy AI features work offline too.
Executive Statement
According to Won-Joon Choi, Samsung's Mobile eXperience COO, they are excited to invite users to shape the future of browsing with them. This evolves from end‑user computing that waits for input to an integrated AI platform that understands users while protecting personal data.