Seattle's Best Coffee is making its debut in the confectionery category with the introduction of Coffee Roast Mallows, a limited-edition variety pack of coffee-flavoured marshmallows developed in partnership with gourmet marshmallow company XO Marshmallow.
The variety pack includes four flavours based on the brand's best-selling roasts – Light Roast, Medium Roast, Dark Roast and S'mores – which are intended to recreate the warm taste of summer campfires.
Each one also contains a full bag of Seattle's Best Coffee Campfire S'mores-flavored ground coffee, combining flavors of toasted marshmallow, milk chocolate, and honey graham cracker.
The coffee industry will expand at a 4.72% CAGR during the 2025-2032 period, according to Coherent Market Insights. USD 145.84 Bn in 2025 will reach about USD 201.41 Bn in 2032. Rising working population elevating the number of coffee houses, propelling the market size.
Courtney Backman, Seattle's Best Coffee brand manager, stated: "We at Seattle's Best Coffee know a thing or two about the ideal roast, which is why we partnered with XO Marshmallow, famous for its unparalleled skill in making gourmet marshmallows, to produce the ultimate combination for our new Campfire S'mores-flavored coffee".
"Every Seattle's Best-inspired Coffee Roast Mallow is the ideal addition to our signature smooth roasted blends, making each moment–from misty mornings to campfire nights–sweeter, smoother, and richer coffee experience."
Coffee Roast Mallows will be available online only at the brand's website for $20 per pack.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Mars