SV Labs, a company that makes beauty and personal care products, has announced the launch of a new high-speed hot-pour production line at its facility in Prescott, Wisconsin. This expansion will help the company produce more deodorants, antiperspirants, balms, and other hot-pour items. The new line will support both growing and established brands that need production in the U.S. to grow quickly across North America.
As global beauty brands move their manufacturing closer to the U.S. to minimize wait times, lower costs, as well as ease logistics, SV Labs is becoming a prominent local manufacturing unit. At the same time, the deodorant and antiperspirant industry is revolutionizing, as consumers now want more than just basic odor protection. They’re searching for innovations with skincare benefits, mild ingredients, along with eco-friendly alternatives such as aluminum-free or microbiome-friendly formulas, and packaging that’s compostable, refillable, or generates less plastic.
To cater to these high consumer demands, brands are formulating innovative packaging systems, which need reliable production processes. The new line at SV Labs is planned to control these demands, bringing features such as:
- High-speed production for national rollouts and quick restocking
- Different filling options for various packaging styles, including sculpted and premium designs
- Custom fill weights and molds for unique products
- Specialized heating and cooling to ensure smooth finishes
- Compatibility with sustainable materials like refillable and low-plastic packaging
This new line increases overall production capacity, while allowing other lines to focus on quicker and smaller batch runs. SV Labs’ Prescott and Watsonville facilities provide flexible manufacturing options, supporting product development, pilot runs, and large-scale production.
Executive Statement
According to Graham Orriss, CEO of SV Labs, they are a partner for disruption and scale. Their customers are redefining categories with skin-conscious, clean, natural, and sustainability-driven products in unique formats and packaging that stand out on the shelf. This new line provides the speed, flexibility, and technical versatility to launch bolder concepts, react faster to retailer and consumer demand, and scale confidently from pilot runs to national distribution, all without switching manufacturers.
