The Korea Tourism Organization (KTO) New York Office teamed up with Amorepacific in order to promote and expand its Korea Now All You Imagine Campaign as well as introduce a K-Beauty-themed sweepstakes aimed at engaging North American audiences.
Participants can enter the sweepstakes by completing a brief online survey for a chance to win two round-trip tickets to Korea and explore curated K-Beauty experiences through Amorepacific’s renowned brands, including LANEIGE, Innisfree, Aestura, Hanyul, and Sulwhasoo.
Amorepacific hosted “Seoul in the City,” its first-ever multi-brand pop-up in partnership with Sephora, on October 24–25, 2025, at 45 West 25th Street in New York. This two-day event featured interactive brand activations as well as exclusive product launches, allowing visitors to experience the essence of Seoul and enter the sweepstakes online.
This collaboration highlights the global appeal of Korean beauty as well as underscores the Korea Tourism Organization's commitment to showcasing the multifaceted allure of Korea. By integrating and promoting the nation's rich cultural heritage along with its innovative beauty industry, the campaign offers an overall experience that resonates with audiences seeking both aesthetic and cultural enrichment.
The partnership with Amorepacific shows as a strategic move to bridge the gap between beauty enthusiasts and travelers, fostering a deeper connection to Korea's vibrant traditions and modern advancements. Through initiatives like these, the Korea Tourism Organization continues to position Korea as a premier destination for those eager to explore as well as indulge in its diverse offerings.