Yerba Madre, formerly Guayakí Yerba Mate, has introduced its first seasonal drink, 'Watermelody,' as part of a larger initiative to disrupt the ready-to-drink yerba mate category.
Its introduction comes during the time of the company's recent rebranding and new can design rollout.
Watermelody blends organic watermelon, yerba mate, and hibiscus to provide an appealing beverage to consumers seeking a cool and revitalizing beverage in the summer season and back-to-school season.
The product will start with select grocery stores in the Western US, Texas, and the Pacific Northwest, with expansion plans through nationwide distribution with Sprouts and Amazon beginning October 1.
Watermelody development is an indication of how much the brand believes in consumer interaction, as it was shaped by the suggestions of its over 12,000 loyal fans known as "Ambacebador" superstars.
VP product innovation and brand, Jennifer Brush, emphasized the value of the input of the community in determining the product since the brand is working to deliver organic energy with a twist of fruits.
Yerba Madre stands strong in the ready-to-drink yerba mate category, having been said to beat out the tea category at large in dollar sales velocity.
According to coherent market insights, the functional beverage industry is likely to observe an 8.6% growth rate during 2025-2032. The market size stands at USD 225.9 Bn in the year 2025 and is set to grow to around USD 402.46 Bn by 2032. Market size is driven by increased demand among consumers for health-enhancing products.
The business credits success to an emphasis on sustainable sourcing practices, trading directly with family farmers and Indigenous communities in South America.
The new flavor is both certified organic and Fair Trade, reflecting increased consumer demand for ethically produced products.
Source:
Ecommerce PLatform: FOODBEV MEDIA Ltd.
Company: Yerba Madre
