The new partnership between Emmy-winning food content studio YumCrunch and Food & Beverage Magazine. This partnership will reintroduce food & beverage storytelling for the modern age, combining best-in-class video production along with one of the industry’s most trusted media voices.
Food and beverage brands, restaurants, as well as industry leaders are turning to next-level video content to stand out, tell their stories, and engage with modern audiences. Premium video is no longer just “nice to have”—it’s the standard for engaging foodies, boosting restaurant marketing, along showcasing menu innovation in the digital-first era.
This powerful partnership, “The F&B Top Five,” is a monthly video and print series featuring A-list celebrities as they share their Top 5 favorites in the world of food and beverage:
- Restaurants, both upscale and underground
- Trending adaptogen drinks, viral flavors, and sustainable food brands
- Beloved classic establishments and newly discovered local gems
- Mocktails, cocktails, and the industry’s hottest beverage innovation
- High protein yogurt, plant-based dining, and “healthy meals near me” for the on-the-go pro
This will further provide cutting-edge video production with industry credibility and offer food and beverage companies a direct route to millions of engaged restaurant owners, foodies, and hospitality managers.
The key factors that fuel restaurant marketing success with premium video content fuels are:
- 83% of marketers say video helps them attract customers and boost ROI
- 54% of food operators plan to offer more portable, takeaway food, driven by menu innovation and consumer demand
- Videos receive 1200% more shares on social media than text or image posts combined
- According to Technomic, 40% of consumers are more likely to try restaurants that feature new as well as innovative flavors, and authentic video is the fastest way to deliver that experience
Hence, video delivers both impact and measurable business results.
