Anti-counterfeit packaging is mainly meant to prevent brand imitation. It enables brand protection and enables customers to distinguish between original and counterfeit. Product imitations of clothing, electronics, pharmaceuticals and other consumer products are of poorer quality and do not meet stipulated safety standards. The imitations are sold in violation of law and cost the company vital revenue and affect brand image. According to the Organization for Economic Co-operation and Development (OECD), counterfeiting costs the global economy US$ 250 Bn per year. An estimated of 10% of pharmaceuticals around the world are counterfeit, according to the WHO. Counterfeiting can take place anywhere across the supply chain and is difficult to regulate.
The major drivers for market are the consequences of using counterfeit product. Ingestion of counterfeit drugs may lead to serious health issues or death. Moreover, anti-counterfeit packaging are guarantors of product quality which drives the product sales. The major challenge includes significant cost incurred in adopting security measures and lack of awareness among consumers about product authenticity.
Anti-Counterfeit Packaging Market Taxonomy
On Basis of Technology
On Basis of Usage Feature
On basis of End user
The market is segmented into five segments, based on the type of usage feature. Track and Trace features allows determination of location of products. Overt features are visible to the naked eye and are tactile. Covert features are only visible to trained personnel using specialized tools and forensic features, and can only be observed in laboratory settings. Tamper Evidence packaging is designed to reveal any interference with product.
Pharmaceutical and Food & Beverages are the largest end user industries. With increased tampering and adulteration of food and medicines, companies have taken increased security measures. Hence, driving the anti-counterfeit packaging market.
Anti-Counterfeit Packaging Market Outlook
The major players in the anti-counterfeit packaging market are SICPA Holding SA, Applied DNA Sciences Inc., SAVI Technology, Inc., Authentix Inc., Avery Dennison Corporation, CCL Industries Inc., 3M Company, E.I. du Pont de Nemours and Company and Zebra Technologies Corporation.
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