Bell shaped peppers or bell peppers are used as culinary vegetables. It is used in salads, pizza toppings, etc. Green, orange, yellow, and red are the most commonly available bell shaped peppers. Brown, lavender, white, and dark purple bell shaped peppers are rarely available.

Market Dynamics

Consumption of bell pepper offers health benefits such as improves cardiovascular health, supports immune system, and improves eyesight. Bell shaped peppers are also rich source of vitamins and minerals including Vitamin C, Vitamin B6, and Vitamin K1, Vitamin A, and potassium. Growing consumer awareness about health benefits of consuming bell shaped pepper is a major factor contributing to growth of the bell shaped pepper market during the forecast period (2019-2027). According to World Health Organization (WHO), 3.9 million deaths were attributed to inadequate consumption of fruit and vegetable in 2017 globally. Increasing health consciousness and awareness about consumption of fruits and vegetables such as bell pepper is fuelling growth of the bell shaped pepper market. According to Ag Marketing Resource Center, an association funded by USDA (U.S. Department of Agriculture) Rural Development, consumption of fresh bell peppers in the U.S. increased by 6% from 2015 to 11.4 pounds per person in 2017.

Many players are launching innovative technologies for processing of bell shaped peppers. For instance, in November 2018, JBT Corporation launched FTNON Sweet Pepper Decorer, which is used to remove seeds and cores from bell peppers. This machine handles two bell peppers and uses pneumatic coring devices and a high-pressure air system. The bell peppers can be cut lengthwise into halves, quarters, and eights.

Market Outlook

Asia Pacific held a significant market share in the global bell shaped peppers market in 2018. This is owing to high production of bell peppers in the region. For instance, according to the Food and Agriculture Organization (FAO), more than 70% of the world’s bell shaped peppers were produced in China, in 2017. In North America, the U.S. held major market share in the North America belled shaped pepper market in 2018, according to the study conducted by Coherent Market Insights. This is owing to increasing demand for bell peppers in the region. For instance, according to the Ag Marketing Resource Center, 1.6 million pounds of bell peppers were grown in the U.S., in 2016. Furthermore, according to the USDA, 5.3% of bell shaped peppers produced in the U.S. were exported in 2016, while, 60.2% of bell shaped peppers were imported in the U.S.   

Key Players

Players operating in the global bell shaped peppers market include, Agritrade Farms LLC, NatureFresh Farms, Titan Farms Inc., Baloian Farms, Oakes Farms, Tangmere Airfield Nurseries Ltd., Growers Packers B.V., Prime Time International, and Sandy Shore Farms, among others.

Market Taxonomy

On the basis of product type, the global bell shaped peppers market is segmented into:

  • Conventional
  • Organic

On the basis of color, the global bell shaped peppers market is segmented into:

  • Red
  • Yellow
  • Green
  • Others (Orange, White, and Purple)

On the basis of category, the global bell shaped peppers market is segmented into:

  • Fresh
  • Frozen

On the basis of region, the global bell shaped peppers market is segmented into:

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • U.K.
    • Germany
    • Italy
    • Spain
    • France
    • Poland
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • New Zealand
    • Japan
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East
    • Gulf Cooperation Council (GCC)
    • Israel
    • Rest of Middle East
  • Africa
    • Northern Africa
    • South Africa
    • Central Africa
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