PROBIOTICS FOOD AND COSMETICS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Size and Trends

Global probiotics food and cosmetics market is estimated to be valued at USD 72.29 Bn in 2024 and is expected to reach USD 127.97 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.

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Global probiotics food and cosmetics market is witnessing significant growth trends that are driven by rising health consciousness among consumers and increasing awareness about the benefits of probiotic formulations. Probiotic ingredients are being widely utilized across various cosmetic products such as skin care, oral care and hair care due to their skin-friendly properties. Additionally, innovation and new product development involving probiotic cultures is further supporting the market expansion. Leading brands are focusing on marketing their probiotics infused food & cosmetic products highlighting aspects such as gut health, skin rejuvenation and natural ingredients in order to boost the customer demand. Rapid urbanization and growing disposable income levels in emerging markets have also opened new avenues for penetrating untapped regions.

Probiotics' Health Benefits

With growing awareness about the importance of maintaining a healthy gut microbiome, consumers are increasingly drawn towards probiotics food and cosmetic products. Probiotics have been proven to provide numerous health benefits ranging from improved digestion to boosting immunity. Several clinical studies suggest regular intake of probiotic supplements or probiotic-fortified foods can help treat and prevent conditions like irritable bowel syndrome, ulcerative colitis, and reduce the frequency of common ailments like common cold. The health-conscious population, especially millions of baby boomers, view probiotics as a natural way to support overall wellness without any known side effects. This growing emphasis on preventive healthcare and recognition of gut health as the foundation of total health is a major driver propelling the market growth.

Market Concentration and Competitive Landscape

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With the looming threat of climate change, companies are under pressure to adopt more sustainable solutions. This focus on sustainability and clean beauty has also extended to the cosmetics industry. There is a growing consumer demand for 'natural' and planet-friendly personal care products made with minimal environmental footprint. Probiotic strains are cultivated from natural sources without involving harsh chemicals, and are completely biodegradable. Incorporating beneficial live microorganisms in cosmetic formulations provides an opportunity for brands to market their products as ‘eco-friendly’ and appeal to the growing segment of conscious consumers. Several startups are leveraging probiotic fermentation technology to create novel cosmetic ingredients from food waste, in a bid to position themselves as sustainable brands. This emphasis on sustainability, coupled with modern consumers’ emphasis on wellness, is expected to further spur innovations in the probiotics-enabled food and cosmetic categories.

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The probiotics food and cosmetics market faces several challenges. With numerous products entering the market each year, companies struggle to differentiate their offerings and establish brands. Research into new probiotic strain effectiveness and formulations is expensive. Strict regulatory guidelines from agencies like the FDA regarding product claims and probiotic viability levels increase compliance costs. Educating consumers about the health benefits of probiotics also poses difficulties as perceptions and awareness varies greatly across different regions and demographics.

 Market Opportunities: Rising global health consciousness

Rising global health consciousness boosts demand for products with wellness attributes. As research further demonstrates ties between gut health and immunity, skin health, and other conditions, consumer interest in probiotics is growing. The cosmetic and food industries are keen to capitalize on this trend by launching new probiotic infused lines.

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In terms of product type, probiotics food & beverages segment is estimated to contribute the 46.3% share of the market in 2024, owing to increasing health awareness among consumers. Probiotics provide numerous health benefits such as improving gut health, enhancing immunity, and aiding in weight management. As consumers have become more health conscious, people are actively seeking out food and beverage products that offer such benefits. Probiotics food & beverage products contain live bacteria that provide desirable health effects when consumed. Rising prevalence of digestive disorders and gut issues has also raised awareness about maintaining a balanced gut microflora. Probiotic yogurt drinks and fermented foods like kimchi and kefir are seen as natural remedies for improving gut and digestive health. Busy lifestyles have made consumers prioritize their health and opt for food items that deliver added nutrition. Probiotic drinks provide a convenient way to consume beneficial bacteria without much effort. Fermented foods have also gained popularity as part of the clean eating trend where people prefer traditionally prepared wholesome foods. Another driver is increased focus on weight management. Probiotics are being marketed for their ability to suppress appetite and aid weight loss. Yogurt containing specific probiotic strains is advertised as a snack that can help with weight control. Probiotic supplements are also taken as weight management aids. With obesity reaching epidemic levels globally, weight conscious consumers are drawn to products showing probiotic weight benefits. The growth of the functional foods market has further propelled the demand for probiotic drinks, bars and snacks perceived as healthy alternatives.

 Insights, By Ingredients: Promotion of gut health boosts demand for probiotic dietary supplements

In terms of ingredients, bacteria segment is estimated to contribute the 38.8% share of the market, owing to intensifying promotion of gut and digestive health benefits. Dietary supplements containing beneficial bacterial strains are marketed as promoting intestinal balance and regularity. Probiotic supplements help maintain a healthy balance of microbes in the gastrointestinal (GI) tract and support the gut microbiome. Digestive issues such as irritable bowel syndrome, constipation and diarrhea are increasing worldwide which has drawn attention to the role of gut bacteria in upholding GI health. The gut microbiota is now recognized as a “forgotten organ” and maintaining its composition is emphasized for overall wellness. Consumers have become educated about the role of probiotic supplements in establishing microbiota balance necessary for smooth digestion. People seek products containing strains like Lactobacillus, Bifidobacterium and Saccharomyces boulardii proven to modulate digestion. Another driver is the linkage made between gut bacteria and various health conditions. Probiotic supplements are promoted for their role in supporting immunity, brain function and mental health in addition to digestion. Connections drawn between microbiome composition and diseases such as obesity, diabetes and colorectal cancer have also fueled the uptake of probiotic supplements intended to optimize gut bacteria. Busy lifestyles have damaged natural probiotic sources in diets compelling consumers to rely on supplements.

Insights, By Distribution Channel: Retailer promotion strategies driving sales through hypermarkets/supermarkets

In terms of distribution channel, hypermarkets/supermarkets segment is estimated to contribute the 39.6% share of the market due to potent promotional activities undertaken by retailers. Large modern retailers prominently display and promote probiotic products to attract both health-conscious and family shoppers. General wellness sections in superstores are dedicated to growing product categories like probiotic supplements and food items.  Retailers leverage in-store promotions, combo packs, loyalty programs and nutritional information sessions to encourage shoppers to pick up these products during grocery visits. Hypermarkets tap renowned nutritionists to host demo sessions highlighting probiotic benefits which impacts purchasing decisions. These also tie up with probiotic brands to cross-promote products through shelves, posters and catalogues. Such collaboration aids brand recognition for shoppers who make instinctive purchases.Packaging probiotic products attractively also aids impulse purchases. Availability of international brands besides domestic ones offers variety and value to buyers. Thus, commendable merchandising, promotion activities and purchasing convenience drives robust probiotic sales through hypermarkets/supermarkets.

Regional Insights

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North America remains the dominant region in the global probiotics food and cosmetics market with estimated 38.7% in 2024. The presence of key players such as Danone, Yakult, Nestle, and others has led to wide product availability and a higher degree of consumer awareness in the region. These companies have established efficient distribution networks, allowing them to place their products across all major retail channels including supermarkets, pharmacies, and online stores. With private label items constituting nearly a quarter of the market, retailers have also played a major role in driving the market growth. The demand for functional foods and natural ingredients-based cosmetics has been steadily rising among health-conscious consumers in the U.S. and Canada. Furthermore, the region is a leader in clinical research and developments related to new probiotic strains and formulations. This has encouraged continuous product innovation.

Asia Pacific has emerged as the fastest-growing market for probiotics food and cosmetics in recent years. Countries like Japan, China, India, and South Korea are spearheading this growth on account of rising health expenditure, growing middle-class populations, and increasing Western influence. Local players in these countries have introduced a diverse array of indigenous as well as commercial probiotic products, catering to regional preferences like fermented milk, yogurts, and grain-based foods. Changing lifestyles have also boosted the appeal of cosmeceuticals containing probiotics. The rapid establishment of local manufacturing infrastructure by international brands is further supporting market expansion. The absence of stringent regulations has encouraged experimentation and affordability in the APAC region. This is attracting substantial investments and driving the overall exports and imports of probiotic-related products.

Market Report Scope

Key Developments

• In January 2023, L'Oréal, a France-based cosmetics company, launched a new line of probiotic skin care products called La Provençale Bio. The products are made with probiotics from the Provence region of France.
• In March 2023, Procter & Gamble a cosmetics company, announced that it invested in the development of probiotic skin care products. The company is working with researchers at the University of California, Davis, to develop new probiotic formulations.
• In February 2021, BioGia announced that it aims at developing next-generation probiotic products focusing on metabolic conditions with a special emphasis on diabetes and related diseases.

*Definition: Probiotics food and cosmetics market consists of various food products and natural cosmetic products that contain live microorganisms which provide health benefits to humans when consumed. Some common probiotic food items include yogurt, cheese, kombucha and supplements while popular probiotic-infused cosmetics are face creams, lotions, cleansers and anti-aging serums

Market Segmentation

•  Product Type Insights (Revenue, USD Bn, 2019 - 2031)
  • Probiotics food & beverages
  • Dietary Supplements
  • Cosmetics
•  Ingredients Insights (Revenue, USD Bn, 2019 - 2031)
  • Bacteria
  • Yeast
  • Others
•  Distribution Channel Insights (Revenue, USD Bn, 2019 - 2031)
  • Hypermarkets/ Supermarkets
  • Pharmacies/ Drugstores
  • Specialty stores
  • Online
  • Others
• Regional Insights (Revenue, USD Bn, 2019 - 2031)
  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Argentina
    • Mexico
    • Rest of Latin America
  • Europe
    • Germany
    • U.K.
    • Spain
    • France
    • Italy
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • Australia
    • South Korea
    • ASEAN
    • Rest of Asia Pacific
  • Middle East & Africa
    • GCC Countries
    • Israel
    • Rest of Middle East & Africa
• Key Players Insights
  • Biomilk Skincare
  • Gallinée Microbiome Skincare
  • Probi Ab
  • LaFlore Probiotic Skincare
  • TULA Skincare
  • Nestlé
  • Archer Daniels Midland Company
  • Danone
  • DuPont
  • Yakult Honsha
  • General Mills
  • Kerry
  • BioGaia
  • Morinaga Milk Industry Co., Ltd.
  • Glowbiotics LLC
  • Eminence Organic Skin Care
  • Esse Skin Care
  • L'Oréal
  • Estée Lauder