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  • Published In : Apr 2024
  • Code : CMI6863
  • Pages :140
  • Formats :
      Excel and PDF
  • Industry : Food and Beverages
Market Challenges: Differentiation, Research Costs, Regulatory Compliance, and Consumer Education

The probiotics food and cosmetics market faces several challenges. With numerous products entering the market each year, companies struggle to differentiate their offerings and establish brands. Research into new probiotic strain effectiveness and formulations is expensive. Strict regulatory guidelines from agencies like the FDA regarding product claims and probiotic viability levels increase compliance costs. Educating consumers about the health benefits of probiotics also poses difficulties as perceptions and awareness varies greatly across different regions and demographics.

 Market Opportunities: Rising global health consciousness

Rising global health consciousness boosts demand for products with wellness attributes. As research further demonstrates ties between gut health and immunity, skin health, and other conditions, consumer interest in probiotics is growing. The cosmetic and food industries are keen to capitalize on this trend by launching new probiotic infused lines.

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