Processed superfruits have additional health benefits in terms of nutritional content compared to normal fruits. It has the highest content of antioxidants, minerals, amino acids, vitamins, and healthy fats. It can be used in preparing various beverages such as energy drinks, ready-to-drink, and flavored drinks.
The global processed superfruits market is estimated to account for US$ 47,678.7 Mn in terms of value and 12,979,203 Thousand Tons in terms of volume by the end of 2019.
Rising demand for natural flavors in the smoothies and other food products is projected to augment the market growth of processed superfruits. This is attributed to the rising demand for processed food products without any artificial additives. Moreover, growing demand for organic and natural food products that do not have artificial preservatives is further anticipated to propel the market growth of the processed superfruits.
Growing demand for superfruits-based antioxidants is primarily fueling the market growth of the processed superfruits. Growing demand for natural antioxidants from food & beverages industry where it is used in the preparation of energy drinks, powders, and bars is expected to foster the market growth. Moreover, superfruits-based antioxidants have various health benefits such as they reduce the chances of disease such as obesity and diabetes. All these factors are expected to bolster the market growth of processed superfruits.
North America region dominated the global processed superfruits market in 2019, accounting for 27.8% share in terms of value, followed by Western Europe.
Figure 1. Global Processed Superfruits Market, Revenue Share (%), By Region, 2019
Consistency problem associated with the superfruits flavor is expected to pose challenges for the market of processed superfruits market. This factor is expected to hinder the market growth.
Lack of proper infrastructures such as lack of high-tech production facilities and shortage of power across the Middle East &Africa region is expected to hamper the market growth.
Figure 2. Global Processed Superfruits Market – Opportunity Analysis
Growing demand for superfruits in the anti-aging natural cosmetic industry as superfruits have a high content of antioxidants is expected to represent significant opportunities for the market of processed superfruits. Growing demand for natural anti-aging cosmetic products due to rising awareness regarding the negative impact of the synthetic anti-aging products is further expected to bolster the market growth of the processed superfruits in the near future.
|Base Year:||2019||Market Size in 2019:||US$ 47,678.7 Mn|
|Historical Data for:||2016 to 2019||Forecast Period:||2020 to 2027|
|Forecast Period 2020 to 2027 CAGR:||5.9%||2027 Value Projection:||US$ 72,523.8 Mn|
Symrise AG, SunOpta Inc., Kerry Group plc., Agrana Beteiligungs-AG, Del Monte Pacific Limited, Ocean Spray Cranberry Inc., PepsiCo Inc., Dabur India Ltd., Uren Food Group Limited and Frutarom Industries Ltd.
|Restraints & Challenges:||
Increasing use of processed superfruits in dietary supplements as functional ingredients are expected to offer immense growth opportunities. Moreover, the growing demand for natural food colors with nutrients is also projected to foster the market growth of the processed superfruits. Furthermore, the market growth is also attributed to growth in the food &beverage industry due to increasing consumer and government spending.
Figure 3. Global Processed Superfruits Market, Revenue Share (%), By Application, in 2019
On the basis of application, beverages dominated the global processed superfruits market in 2019 with around 66.2% of market share in terms of revenue, followed by food and cosmetics, respectively
Market Trends/Key Takeaways
Consumption of healthy drinks such as ready-to-drink and functional beverage among consumers is a trend in the market and this trend is expected to foster the market growth of the processed superfruits. For instance, in April 2019, GacLife, launched G?c: a line of seven daily health beverages that aid in sleep, skin health, energy, relaxation, and detoxification. GacLife also stated that after scientific research, it took one of the world’s rarest superfruits, g?c, and created an all-natural, organic vegan health drink with no added sugars.
Shifting preferences of consumers towards mixed superfruits for increasing the intake of nutrients is expected to be a major trend in the market. This is attributed to the growing health wellness trend which is escalating demand for mixed superfruits snacks. For instance, in July 2018, Welch’s has expanded its fruit snacks range with the launch of new Superfruit Mix, with each pack containing blends of pomegranate-passionfruit, starfruit-kiwi, dragonfruit-blackberry, açai-blueberry, and goji–apricot.
Global Processed Superfruits Market - Impact of Coronavirus (Covid-19) Pandemic
There have been unprecedented variations in the global sales of food products owing to the changes in purchase patterns among consumers. Rising trends of bulk buying and stockpiling of perishable foods has led to certain foods being in very limited supply, which in turn has led to price fluctuations in global processed superfruits market. This scenario is expected to hinder the growth rate the market till the early months of 2021.
Few Recent Developments
Ocean Spray Cranberry Inc.
In January 2020, Ocean Spray Cranberry Inc. introduced Ocean Spray Brew, a first-of-its-kind hybrid drink made with superfruit juice and cold brew coffee.
The global processed superfruits market is growing at substantial rate, owing to the rising demand from the food & beverages industry across the globe. In addition to this, growing demand for superfruits-based antioxidants is expected foster the growth of the market during the forecast period. Processed superfruits are available for various applications such as food, beverages and cosmetics.
The global processed superfruits market has witnessed significant growth in recent past years, owing to the rising health-conscious consumers in the region. For instance, growing demand for organic and natural food products that do not have artificial preservatives is expected to fuel the growth of the global processed superfruits market during the forecast period.
Major players in the global processed superfruits market are increasing their investment on innovative product launchings, research & development and marketing & promotional activities to capitalize on emerging trends in various applications such as food, beverages and cosmetics. This scenario is expected to fuel the market during the forecast period.
Key features of the study:
“*” marked represents similar segmentation in other categories in the respective
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