Red berries are pulpy fruits used across various food applications such as beverages, bakery, sauces, nutraceuticals, and snacks. They are also used in dairy food products to enhance flavors such as flavored ice creams and shakes. On the basis of nature the market is classified into organic and conventional.
The global red berries market is projected to reach around US$ 25.6 million by the end of 2027, in terms of revenue, growing at CAGR of 3.1% during the forecast period (2020-2027).
Drivers:
Growing demand for natural flavors across the food and beverage industry is predominantly fueling the market growth of the red berries. This is attributed to growing health-conscious consumers due to rising awareness regarding the negative health effects of artificial additives and ingredients in the food products. Moreover, the growing demand for frozen fruits is also anticipated to augment the market growth of red berries.
Figure 1. Global Red Berries Market Share (%) in terms of Value, By Region, in 2019
Europe region dominated the global red berries market in 2019, accounting for 39.6% share in terms of value, followed by North America and Asia Pacific, respectively.
Market Restraints
Poor infrastructure such as shortage of power, lack of storage facilities, and poor roads across developing regions is expected to restrict the market growth of the red berries.
Red Berries Market Report Coverage
| Report Coverage |
Details |
| Base Year: |
2019 |
Market Size in 2019: |
US$ 20.2 Mn |
| Historical Data for: |
2016 to 2019 |
Forecast Period: |
2020 to 2027 |
| Forecast Period 2020 to 2027 CAGR: |
3.1% |
2027 Value Projection: |
US$ 25.6 Mn |
| Geographies covered: |
- North America: U.S., Canada
- Latin America: Brazil, Argentina, Mexico, Rest of Latin America
- Europe: Germany, U.K., Spain, France, Italy, Russia, Rest of Europe
- Asia Pacific: China, India, Japan, Australia, South Korea, ASEAN, and Rest of Asia Pacific
- Middle East: GCC, Israel, and Rest of Middle East
- Africa: South Africa, North Africa, and Africa
|
| Segments covered: |
- By Berry Type: Cranberry, Strawberry, Red Raspberry, Cherry, Grapes, and Red Currants
- By Application: Dairy, Bakery & Confectionery, Beverages, Snack Food, Nutraceuticals, and Sauces & Fruit Preserve
- By Product Type: Frozen, Puree, Juice Concentrate, Powder, and Not From Concentrate
- By Nature: Organic and Conventional
|
| Companies covered: |
Ocean Spray Cranberry Inc., Döhler Group, SunOpta, Inc., Hortex Group, Milne Fruit Products, and Fruit d'Or
|
| Growth Drivers: |
- Growing demand for natural flavors across the food and beverage industry
- Increasing spending on the cultivation of red berries by the government to meet the rising demand
|
| Restraints & Challenges: |
- Red berries are high in sugar content which is expected to restrict the consumption of red berries
|
Market Opportunities
Growing demand for powder form of red berries in various food products is expected to serve major growth opportunities to the market of red berries. Powder form red berries are widely used in the preparation of bakery food products, thus growing consumption of bakery food products around the globe is projected to foster the market growth of the red berries over the forecast period. Moreover, growing demand for fruit preserves is also expected to augment the market growth.
Increasing demand for healthy bars among consumers is expected to offer potential opportunities to the market of red berries. For instance, in May 2018, Kellogg’s re-launched Special K cereal bars. The snacks also contain cereal crispies and whole wheat flakes for a lighter texture. The current flavors have been replaced by four new flavors – Juicy Red Berry, Milk Chocolate, Apricot & Sultanas, and Dark Chocolate & Cranberries.
Figure 2. Global Red Berries Market– Opportunity Analysis
Market Trends
The ongoing trend of low calorie and better-for-you beverages is expected to positively impact the market growth of the red berries. For instance, in January 2019, Boost Drinks has launched Boost Energy Red Berry 250ml, backed with love-themed advertising across Tinder. Red Berry is available as a 49p PMP value price point. Thus, the growing demand for such energy drinks among consumers is expected to foster the market growth of red berries.
Red berries in nutraceuticals is a new and innovative concept in the market. Nutraceuticals are gaining huge demand across geriatric as well as health-conscious populations is expected to augment the market growth of the red berries. Thus growing sales of flavored nutraceuticals around the globe due to increasing geriatric population and health-conscious populations is expected to augment the market growth over the forecast period.
Figure 3. Global Red Berries Market Share (%) in terms of Value, By Application, in 2019
On the basis of application in 2019, the beverages segment has accounted the largest market share of 35.1% in terms of value, followed by dairy and bakery & confectionery segment respectively.
Global Red Berries Market - Impact of Coronavirus (Covid-19) Pandemic
Beverage companies are facing reduced consumption and supply chain disruption challenges due to Corona virus pandemic. While at-home consumption has seen significant growth during the crisis, out-of home consumption has come to a standstill. Once the situation normalizes out-of home consumption will pick up again.This is expected to hamper the demand for red berries for short period. According to Coherent Market Insights, red berries market is expected to grow at a significant rate between 2020 and 2021.
Competitive Section:
Company Names
- Ocean Spray Cranberry Inc.
- Döhler Group
- SunOpta, Inc.
- Hortex Group
- Milne Fruit Products
- Fruit d'Or
- Few Recent Developments
- Ocean Spray Cranberry Inc.
In September 2018, Ocean Spray and The Oppenheimer Group enter into a partnership to deliver fresh cranberries throughout the fall and holiday periods.
Red berries are small edible fruits, typically juicy, sweet, and sour. They are widely used across various food applications such as bakery, beverages, and desserts. They are also used in the preparation of flavored alcohol for enhancing the taste of the alcohol. They are available in the form of frozen, juice concentrate, and powder.
Market Dynamics
Partnership and collaboration among major players for expanding their footprints in the market is a major trend. For instance, in April 2020, Pairwise, a food tech company, and Plant Sciences, Inc. (PSI), a berry breeder and agricultural research company, announced a collaboration to offer new types of berries for people looking for variety in their product choices. Such partnerships and agreements are expected to foster market growth.
Increasing spending on the cultivation of red berries by the government to meet the rising demand around the globe is projected to augment market growth. Growth of urban population and increasing disposable income of the population is boosting demand for fruits, salad, and other convenience food products. All these factors are projected to augment the market growth of the red berries over the forecast timeframe.
Despite their nutritional benefits red berries are high in sugar content which is expected to restrict the consumption of red berries. This in turn is expected to hinder the market growth of red berries.
Key features of the study:
- This report provides in-depth analysis of the global red berries market and provides market size (US$ Million) and compound annual growth rate (CAGR %) for the forecast period (2020-2027), considering 2019 as the base year
- It elucidates potential revenue opportunity across different segments and explains attractive investment proposition matrix for this market
- This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategies adopted by key players
- This study also provides impact analysis of Coronavirus (Covid-19) pandemic on red berries market.
- It profiles key players in the global red berries market based on the following parameters – company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
- Key companies covered as a part of this study include Ocean Spray Cranberry Inc., Döhler Group, SunOpta, Inc., Hortex Group, Milne Fruit Products, and Fruit d'Or
- Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology upgradation, market expansion, and marketing tactics
- The global red berries market report caters to various stakeholders in this industry including investors, suppliers, red berries manufacturers, distributors, new entrants, and financial analysts
- Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the red berries market
Detailed Segmentation:
- Global Red Berries Market, By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- Global Red Berries Market, By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- Global Red Berries Market, By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- Global Red Berries Market, By Nature:
- Global Red Berries Market, By Region:
- North America
- U.S.
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Canada
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Europe
- U.K.
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Germany
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- France
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Italy
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Spain
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Russia
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Rest of Europe
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Asia Pacific
- China
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- India
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Japan
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- ASEAN
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Australia
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- South Korea
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Rest of Asia Pacific
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Latin America
- Brazil
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Mexico
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Rest of Latin America
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Middle East
- GCC
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Israel
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Rest of Middle East
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Africa
-
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Central Africa
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- South Africa
- By Berry Type:
- Cranberry
- Strawberry
- Red Raspberry
- Cherry
- Grapes
- Red Currants
- By Application:
- Dairy
- Bakery & Confectionery
- Beverages
- Snack Food
- Nutraceuticals
- Sauces & Fruit Preserve
- By Product Type:
- Frozen
- Puree
- Juice Concentrate
- Powder
- Not From Concentrate
- By Nature:
- Company Profiles
- Ocean Spray Cranberry Inc.*
- Company Overview
- Product Portfolio
- Financial Performance
- Key Strategies
- Recent Developments
- Future Plans
- Döhler Group
- SunOpta, Inc.
- Hortex Group
- Milne Fruit Products
- Fruit d'Or
“*” marked represents similar segmentation in other categories in the respective section.
