RED BERRIES MARKET ANALYSIS

Global red berries market is projected to reach around US$ 34.6 million by  2030, in terms of revenue, exhibiting a CAGR of 4.9% during the forecast period (2023-2030).

Global Red Berries Market- Drivers

Growing demand for natural flavours across the food and beverage industry is expected to drive the market growth. Growing health-conscious among consumers due to rising awareness regarding the negative health effects of artificial additives and ingredients in the food products is also expected to drive the market growth. Moreover, growing demand for frozen fruits is also anticipated to drive the market growth of red berries.

Figure 1. Global Red Berries Market Share (%), By Region, 2022

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Global Red Berries Market- Regional Analysis

Europe region dominated the global red berries market in 2022, accounting for 40% share in terms of value, followed by North America and Asia Pacific, respectively.

Global Red Berries Market- Restraints

Poor infrastructure such as shortage of power, lack of storage facilities, and poor roads may damage the berries, across developing regions this are some of the reasons which are expected to restrict the market growth.

Global Red Berries Market- Opportunities

Growing demand for powder form of red berries in various food products is expected to offer major growth opportunities to the market. Powder form red berries are widely used in the preparation of bakery food products, and thus, growing consumption of bakery food products around the globe is expected to drive the market growth over the forecast period. Moreover, growing demand for fruit preserves is also expected to augment the market growth.

Increasing demand for nutraceutical products among consumers is expected to offer potential opportunities to the market. For Instance, in October 2021, Asiros Nordic, a European supplier of berry juice concentrate powders and liquid extracts, launched an extensive line of BerryShield Juice Powders. The berry powders feature the prebiotic ingredient Sunfiber from Taiyo GmbH, which fully replaces the need for maltodextrin.

Global Red Berries Market- Trends

The ongoing trend of low calorie and better-for-you beverages is expected to positively impact the market growth. Red berries in nutraceuticals is a new and innovative concept in the market. Nutraceuticals are gaining huge demand across geriatric as well as health-conscious populations, and this is expected to drive the market growth. Thus, growing sales of flavoured nutraceuticals around the globe due to increasing geriatric population and health-conscious populations is expected to drive the market growth over the forecast period.

Figure 2. Global Red Berries Market Share (%), By Application, 2022

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Global Red Berries Market - Impact of Coronavirus (COVID-19) Pandemic

Beverage companies are facing the challenge of reduced consumption and supply chain disruptions due to the COVID-19 pandemic. Consumption at home increased significantly during the crisis, but consumption outside the home has stagnated. As soon as the situation normalizes, out-of-home consumption will pick up again. This is expected to curb demand for red berries in the short term. 

Global Red Berries Market- Competitive Section

Major players operating in the global red berries market include Ocean Spray Cranberry Inc., Döhler Group, SunOpta, Inc., Hortex Group, Milne Fruit Products, and Fruit d'Or, Maberry and Maberry berry associates, and Kerr by ingredion

Global Red Berries Market- Recent Developments

• In April 2022, With GutHealthHEROPrebiotic Baobab, Döhler uses a pure, selected fruit powder that has been scientifically tested for its prebiotic properties. GutHealthHERO Baobab promotes the selective growth of good gut bacteria, thus supporting gut health. The acid-stable product can be used in a wide range of food and beverage applications that offer added health value such as smoothies, cereals, and dietary supplements.
• In April 2021, SunOpta, a health food and beverage company focused on plant- and fruit-based foods and beverages, today announced the acquisition of plant-based beverage brands Dream® and WestSoy® from The Hain Celestial Group, Inc.

In March 2021, Fruit d'Or, a Québec company specialized in the processing of organic and conventional cranberry and wild blueberry, announced the acquisition of Decas Cranberry Products, Inc.