PROBIOTICS FOOD AND COSMETICS MARKET SIZE AND SHARE ANALYSIS - GROWTH TRENDS AND FORECASTS (2024-2031)

Market Size and Trends

Global probiotics food and cosmetics market is estimated to be valued at USD 72.29 Bn in 2024 and is expected to reach USD 127.97 Bn by 2031, exhibiting a compound annual growth rate (CAGR) of 8.5% from 2024 to 2031.

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Global probiotics food and cosmetics market is witnessing significant growth trends that are driven by rising health consciousness among consumers and increasing awareness about the benefits of probiotic formulations. Probiotic ingredients are being widely utilized across various cosmetic products such as skin care, oral care and hair care due to their skin-friendly properties. Additionally, innovation and new product development involving probiotic cultures is further supporting the market expansion. Leading brands are focusing on marketing their probiotics infused food & cosmetic products highlighting aspects such as gut health, skin rejuvenation and natural ingredients in order to boost the customer demand. Rapid urbanization and growing disposable income levels in emerging markets have also opened new avenues for penetrating untapped regions.

Probiotics' Health Benefits

With growing awareness about the importance of maintaining a healthy gut microbiome, consumers are increasingly drawn towards probiotics food and cosmetic products. Probiotics have been proven to provide numerous health benefits ranging from improved digestion to boosting immunity. Several clinical studies suggest regular intake of probiotic supplements or probiotic-fortified foods can help treat and prevent conditions like irritable bowel syndrome, ulcerative colitis, and reduce the frequency of common ailments like common cold. The health-conscious population, especially millions of baby boomers, view probiotics as a natural way to support overall wellness without any known side effects. This growing emphasis on preventive healthcare and recognition of gut health as the foundation of total health is a major driver propelling the market growth.

With the looming threat of climate change, companies are under pressure to adopt more sustainable solutions. This focus on sustainability and clean beauty has also extended to the cosmetics industry. There is a growing consumer demand for 'natural' and planet-friendly personal care products made with minimal environmental footprint. Probiotic strains are cultivated from natural sources without involving harsh chemicals, and are completely biodegradable. Incorporating beneficial live microorganisms in cosmetic formulations provides an opportunity for brands to market their products as ‘eco-friendly’ and appeal to the growing segment of conscious consumers. Several startups are leveraging probiotic fermentation technology to create novel cosmetic ingredients from food waste, in a bid to position themselves as sustainable brands. This emphasis on sustainability, coupled with modern consumers’ emphasis on wellness, is expected to further spur innovations in the probiotics-enabled food and cosmetic categories.