Cereal-based snack products are major source of healthy foods across the world. These products are made from different types of grains such as wheat, maize, oats, rice, rye, barley, millet, quinoa, and sorghum. Cereal-based ready-to-eat snacks include cereal bars and energy bars, which are protein enriched, gluten-free, and sugar-free. The cereal-based products are major source of dietary nutrients, proteins and energy. In emerging economies, cereals are consumed with legumes and pulses, which significantly increases the ratio of protein intake and essential amino acid consumption.

Market Dynamics

The global cereal-based snacks market has witnessed significant growth in the recent past, owing to increasing awareness regarding fitness and healthy food. This is expected to fuel demand for cereal-based snacks such as cereal bars, energy bars, cereal-based bakery products, and high-protein crisp and drive growth of the market over the forecast period.

Moreover, cereal-based snacks manufacturers are improving their products. For instance, the Kellogg’s launched a Special k Nourish Berries & Peaches Cereal with Probiotics product to address the demand for healthy foods among consumers.

Further, Growing demand for healthy and cereal-based savory snacks has led the manufacturers of cereal-based snacks to adopt new processes and ingredients. For instance, the cereal-based snacks manufacturers are improving their products in terms of quality of protein in maize, gums, and the use of water-based flavoring to replace large amount of oil added to snacks.

Further, the growing demand for healthy food and protein enriched foods among consumer is also expected to drive the market growth over the forecast period. Owing to increasing standard of living and geriatric population. However, government regulations regarding crops of cereals and high costs of the cereal-based snacks are expected to hamper growth of the cereal-based snacks market.

Among regions, Europe is expected to gain a significant market share in case of the global cereal-based snacks market. Owing to the consumption of healthy and protein enriched foods. Moreover, according to
Minister of Foreign affairs (CBI) Europe, the European sales of savory cereal snack products, the demand for savory cereal among consumers reached US$ 14.08 billion in 2018. The savory cereal snacks has witnessed significant growth than sweet cereal snack across Europe region. This is due to decreasing consumer preference for sugary products.

Key Players

Key players operating in the global cereal-based snacks include General Mills, Inc., Kellogg Company, PepsiCo, Inc., Post Holdings, Nature Foods Company Quaker, Bob's Red Mill Natural Foods, Carman's Fine Foods, Mckee Foods, TreeHouse Foods, and The Jordans & Ryvita Company.

Market Taxonomy:

On the basis of product type, the global cereal-based snacks market is segmented into:

  • Sweet Snacks
  • Savory snacks

On the basis of distribution channel, the global cereal-based snacks market is segmented into:

  • Supermarkets & Hypermarkets
  • Retail Stores
  • Wholesalers
  • Online Channels
  • Others

On the basis of claim, the global cereal-based snacks market is segmented into:

  • Gluten-free
  • Low-fat
  • Sugar-free
  • Others (No Added Preservatives)

On the basis of region, the global cereal-based snacks market is segmented into:

  • North America
    • U.S.
    • Canada
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of South America
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • South Korea
    • ASEAN
    • Australia
    • Rest of Asia Pacific
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • South Africa
    • Northern Africa
    • Rest of Africa
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