GRASS SEEDS MARKET ANALYSIS

Grass seeds are used to expand the green space around one’s home or to improve the existing lawn. Grasses are seeded when temperature and soil moisture are optimal for germination. The grass seeds are classified as warm season and cool season based on their growth cycle.

Drivers and Restraints

Grass seeds spread more easily than turf seeds, these seeds are also easy to store, light to carry, and have a storage life of several years, which in turn pose as major advantages of grass seeds, thus fueling grass seeds market growth. Furthermore, grass seeds are more cost-effective as compared to turf grass seeds, thus driving growth of this market. For example, grass seeds cost US$ 0.24 per square foot installed, whereas turf grass seeds cost US$ 1.29 per square foot installed. Thus, the low cost and easy installation associated with grass seeds is expanding the grass seeds market size.

However, heavy rainfall may wash seed off slopes and these seeds being prone to attacks by birds in turn, are hindering growth of the market. This is thus, influencing various manufacturers to focus on launching grass seed treatment products. For instance, in March 2016, Rigby Taylor, launched a grass seed treatment, Germin – 8, which stimulates and support accelerated germination. Accelerated germination enables growing plants to benefit from applications of pre-seed fertilizers and bio-stimulants, to significantly increase the speed of establishment. Additionally, labor and harvesting cost associated with grass seeds is negatively impacting growth of this market.

Market Trends

Among product types, the cold season grass segment is expected to gain significant growth in the global grass seeds market and is expected to retain its dominant position over the forecast period. Cold season grasses take a year to settle, whereas warm season grasses take around three years to settle and thrive. This is one of the major factors propelling growth of this segment. Furthermore, the warm season grass seeds are labor-intensive, as the seeds being light in weight can be blown away easily, is also expected to drive the growth of cold season grass segment. Cold season grasses such as Kentucky bluegrass, bromegrass, perennial rye, and fescue thrive in temperatures ranging from 15.5 to 24 degree Celsius and are best in the spring, thus contribute to their quick growth.

Market Outlook

The market in Europe is expected to witness significant growth in terms of value and is expected to retain its dominant position over the forecast period. This growth is attributed to the increasing gardening activities in this region. According to The Horticultural Trades Association (HTA), in 2016, U.K consumer spent around US$ 1.64 billion on garden plants, US$ 1.99 billion on garden care, and US$ 1.7 billion on garden leisure.

According to grass seeds market analysis, North America is expected to account for a largest market share in the market over the forecast period, owing to increasing participation of the populace in sports activities and exercise in this region, which in turn, is increasing demand for landscaping and gardening activities, thereby boosting the growth of the market. According to United States Department of Labor, Bureau of Labor Statistics, 17.7% of the populace in the U.S., were engaged in sports on an average, which increased to 19.5% in 2015.

Key Trends

Key players are focusing on adopting various inorganic growth strategies such as mergers and acquisitions, joint ventures, partnerships, and new product launches to strengthen their foothold in the market. For instance, in April 2018, Green-tech launched spring catalogue, which includes brands such as Advance grass seed and John Chambers Wildflower Seed.

Market players

Some of the leading players operating in the global grass seeds market are Allied Seed, LLC, Nilsen Feed & Grain Company, Hancock Seed Company, Oregon Grass Seed, Barenbrug UK, and Silver Falls Seed Company.

Key Developments

• In September 2019, Johnsons Lawn Seed launched a grass seed mixture Tuffgrass that can resist damage caused by dog urine. Tuffgrass avoids yellow patches and dead areas of grass caused by dog urines.
• DLF Seeds A/S invested US$ 15.32 million on research and development of grass seeds and varieties that can tolerate extreme conditions such as drought and heavy rainfall.
• In January 2019, DLF Seeds A/S launched ‘DLF Select’ a quality programme to provide high quality grass seeds to its customers.
• In September 2014, The Royal Barenbrug Group, a grass seed company, started its new subsidiary Barenbrug Mexico S.A.P.I. de C.V. This new subsidiary is mainly involved in producing and processing tropical grasses such as Hybrid Brachiaria seed.

Market Taxonomy

On the basis of product type, the grass seeds market is segmented into:

• Warm Season
• Cool Season

On the basis of application, the grass seeds market is segmented into:

• Golf
• landscaping
• Sports
• Others

On the basis of distribution channel, the grass seeds market is segmented into:

• Hypermarket
• Supermarket
• Specialty Stores
• Online Stores
• Others

On the basis of region, the grass seeds market is segmented into:

• North America
• U.S.
• Canada
• Mexico
• Europe
  • U.K.
  • Germany
  • Italy
  • France
  • Russia
  • Spain
  • Rest of Europe
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • ASEAN
  • Australia
  • Rest of Asia Pacific
• Latin America
  • Brazil
  • Mexico
  • Argentina
  • Rest of Latin America
• Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • Northern Africa
  • Central Africa
  • South Africa