Household cleaning products are non-food chemicals used for cleaning, pest control, and to maintain hygiene. Improper household cleaning leads to number of diseases such as diarrhea and buruli ulcer. Therefore, increasing awareness regarding cleanliness is further expected to escalate the growth for household cleaners. According to 2015 WHO data, inadequate sanitation globally, has caused 280,000 diarrheal deaths annually. In addition to this, diseases such as Guinea Worm Disease, Buruli Ulcer, Trachoma, and schistosomiasis spread from lack of proper hygiene and sanitation practices in the house. Thus, adoption of household cleaners is increasing leading to growth of the market. These cleaners contain cleaning agents such as acids, alkalis, surfactants and degreaser, which aid in preventing infection caused by harmful microbes such as cyanobacteria, acidobacteria, staphylococcaceae, and streptococcaceae. For instance, Swiffer offers Wet Jet Antibacterial Cleaner, which is used for floor cleaning.
These cleaners are formulated with synthetic fiber materials, plastics, and an array of chemical ingredient ranging from solvents, petrochemicals to surfactants. According to Environmental Protection Agency (EPA), 62 chemicals found in these household cleaners are toxic and are unsafe to use. According to EPA, chemicals such as phthalates, perchloroethylene (PERC), triclosan, Quaternary ammonium compounds (QUATS), 2-Butoxyethanol, Ammonia, Chlorine, and Sodium hydroxide are commonly used in cleaners and are potential skin-irritant and can cause sore throat or asthma. Moreover, the artificial fragrances that are added in these cleaners can also cause headache, irritation in eyes, respiratory irritation, and others. As per data released by National Institute of Occupational Health, 2012, that one-third of these fragrances are deemed to be toxic. These are the major factors expected to hinder growth of the market. Owing to these above mentioned factors, consumers have started adopting natural home-made solutions made from baking soda, vinegar, citric acid, and essentials oils.
Global Household Cleaners Market Taxonomy:
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Global Household Cleaners Market Outlook:
Global players in the household cleaners market include Godrej Consumer Products, S.C. Johnson & Son Inc., Henkel AG & Company KGaA, The Clorox Company Reckitt Benckiser Group plc, Kao Corporation, Bombril S.A, Colgate-Palmolive, McBride Church & Dwight Co. Inc. Unilever, Procter & Gamble, and Seventh Generation.
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