Polarizing Film Market, By Product Type (LCD Displays and OLED Displays), By Technology (Super Twisted Nematic (STN) Polarizer Film, Thin Film Transistor (TFT) Polarizer Film, and Twisted Nematic (TN) Polarizer Film), By Application (Television, Monitor, Laptops & Notebooks, Mobile Phone, and Others) - Size, share, Outlook, and Opportunity Analysis, 2018-2026

  • To Be Published : Jul 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Polarizing films are made by dyeing film using polyvinyl alcohol (PVA). Polarizing films have characteristics such as heat resistance, which allows light with a certain oscillation direction to pass through it. Polarizing films possess high durability, which is capable of maintaining performance and quality of film for long period. Polarizing film characteristics such as polarizing efficiency, hue and transmittance are useful for functions such as light and stain leakage and reflection control.

Market Dynamics

Key factors such as increasing demand for mobile phones and television displays across the globe is projected to fuel growth of the global polarizing film market over the forecast period. For instance, the Department of Telecommunications India, in 2017, reported that around 92.03 of every 100 citizens use cellphones in India. Owing to increasing usage of mobile phones, demand for polarizing films is expected to increase. A major restraining factor for the market is availability of alternatives such as optical films in the market and fluctuating prices of raw material, which is expected to negatively affect growth of the global polarizing film market.

Market Outlook

On the basis of application, television segment accounted for the largest market share in polarizing film market in 2017. This is owing to increasing sales of television sets worldwide. Polarizing films are highly efficient and provide advantages such as high display contrast & readability, clear image view, and high surface transmission. According to India Brand Equity Foundation, the television market in India is expected to grow to US$ 11.78 Billion in 2018, from US$ 9.23 Billion in 2016, which accounts for an increase of 12.97% over 2016–2018.

On the basis of product type, LCD displays segment exhibited relatively high growth in the polarizing film market in 2017 and is expected to witness the same trend during the forecast period (2018-2025). Polarizing film is used as a core material which enables displaying of clear images on LCD screens. Moreover, key players in the market are increasing focusing on launching LCD displays for application in various products. For instance, in 2016, Samsung SDI Co., Ltd., company introduced Starem POL, which is a polarizing film that helps to convert unpolarized light into linearly polarized light by transmitting the incident beam, which propagates in one direction.

Asia Pacific is projected to be the fastest-growing region in the market over the forecast period. This is owing to increasing demand for LCD & LED screens in emerging economies of China and India for application in various electronic products. For instance, according to India Brand Equity Foundation (IBEF), in India the production of LCD TVs was valued at US$ 2.54 billion in 2015, which increased to US$ 3.3 billion in 2016. Furthermore, manufacturers of smartphones and tablet PCs in the region are focusing on developing thinner products thus, leading to high demand for thinner and more flexible displays. Therefore, key players are introducing innovative technologies to cater to such demand. For instance, in 2016, Nitto Denko Company introduced new revolutionary Ultra-Thin Polarizers, which are thinner and more resistance to shrinkage applicable in LCD and organic EL (electro luminance) display devices.

Key players

Major players operating in the market include Nitto Denko Corporation., Ltd, 3M Company (US), DowDuPont, EFUN Technology Co., Ltd, Fusion Optix, Gamma Optical Co., LTD., Kolon Industries Inc., Samsung SDI Co. Ltd., and others.

Key players are strategically investing in mergers & acquisitions and joint ventures, in order to expand their presence globally. For instance, in January 2018, Nippon Mektron, Ltd. acquired Nitto Denko (Suzhou) Co., Ltd., to improve its market standing in China.

Market Taxonomy

On the basis of product type, the polarizing film market is segmented into:

  • LCD displays (Liquid-Crystal Display)
  • OLED displays (Organic Light-Emitting Diode)

On the basis of technology, the polarizing film market is segmented into:

  • Super Twisted Nematic (STN)
  • Thin Film Transistor (TFT)
  • Twisted Nematic (TN)

On the basis of application, the polarizing film market is segmented into:

  • Television
  • Monitor
  • Laptop Notebook
  • Mobile Phones
  • Others

On the basis of region, the polarizing film market is segmented into:

  • North America
    • U.S
    • Canada
    • Mexico
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Spain
    • Russia
    • Rest of Europe
  • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Brazil
    • Argentina
    • Rest of South America
    • Middle East & Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


Smiley face

Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
  • Multinational level desk research: The research team keeps a track of multinational players, global regulatory bodies, global trade associations, and global organization.

Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

  • Governmental bodies, National and international social welfare institutions, and organizations creating economic policies among others.
  • Trade association, National and international media and trade press.
  • Company Annual reports, SEC filings, Corporate Presentations, press release, news, and specification sheet of manufacturers, system integrators, brick and mortar - distributors and retailers, and third party online commerce players.
  • Scientific journals, and other technical magazines and whitepapers.
Smiley face

Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
  • Macro-economic indicators
  • Environmental indicators
  • Socio-political indicators
  • Technology indicators

Data Processing

Once the findings are derived from the statistical model, large volume of data is process to confirm accurate research results. Data analytics and processing tools are adopted to process large chunk of collected informative data. In case, a client customizes the study during the process, the research finding till then are benchmarked, and the process for new research requirement is initiated again.

Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

  • It provides first-hand information on the market dynamics, outlook, and growth parameters.
  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

Choose License Type

"How Can I Help You" ?

Finding it difficult to find the research that would cater to your business demands? Give us a chance to help you. One of our Research Consultants will connect to provide a customized solution.

[email protected]

Key Benefits

  • Custom Research Solution

    Talk to our research consultant to design an exclusive report as per your research needs.

  • Customer Fulfilment

    We aim to fulfil client's research demands with tailored research solutions.

  • Quick Turnaround Time Reports

    We aim to provide research studies in quickest turnaround time and in a much cost effective manner.

  • 360-degree Approach

    We cover each industry from supply and demand side with an aim to provide a most holistic research study.

  • Assured Quality

    We strive to provide most accurate and reliable research findings in our research reports.