Stretch and Shrink Sleeves Packaging Market, by Product Type (Stretch Sleeves Packaging, Shrink Sleeves Packaging, and Others), by Packaging Type (Single, Bi-Pack, Seamless Full Body Sleeves, and Others), by Polymer Type (Polyvinyl Chloride (PVC), Polyethylene Terephthalate (PET), Polylactic Acid (PLA), and Others), By End-Use Industry (Food And Beverages, Personal Care, Chemical, and Others) – Size, Share, Outlook, and Opportunity Analysis, 2018 - 2025

  • To Be Published : Nov 2018 |
  • Format : CMI Insight PPT Format CMI Insight PDF Format

Stretch and shrink sleeves are made from polymer material, which shrink to the product surface upon application of heat. Shrink sleeves packaging is one of the major packaging option for the key players due to its ability to conform to any shape.

Stretch and shrink sleeves packaging is suitable solution for all substrates such as glass, metal, and plastic. It is used in the food and beverages, dairy products, cleaning products, fruit juices and cosmetics to maintain hygiene and safety of the products.

Market Dynamics

Increasing demand for food packaging across the globe is projected to drive growth of the shrink sleeves packaging market over the forecast period (2018 - 2025).

For instance, according to United States Department of Commerce, Russia packaged food product market was valued at US$ 27.5 million in 2017, and expected to grow by US$ 29 million by 2020.

Furthermore, shrink sleeves packaging offer various advantages such as huge display area, durability, tamper evidence protection, and cost-effectiveness, which is fueling market growth.

Market Outlook

Asia Pacific is expected to dominate the global stretch and shrink packaging market. High growth in the food and dairy industry results in rising demand for food packaging material by the emerging economies such as China and India which is driving the market growth. For instance, according to India Brand Equity Foundation (IBEF), food industry was valued at US$ 39.71 billion in 2017, and expected to reach at US$ 65.4 billion in 2018, with CAGR of 11%.

Increasing demand for fast moving consumer goods in this region is expected to fuel growth of the market. Furthermore, increasing awareness about personal health is also anticipated to boost the demand for healthy packaged beverages and consumer goods, which in turn is driving market growth. For instance, according to India Brand Equity Foundation (IBEF), FMCG sector was valued at US$ 52.75 billion in 2017, and expected to reach US$ 103.7 billion by 2020, with CAGR of 27.86%.

North America is witnessing positive growth in the stretch and shrink sleeves packaging market in 2017, due to involvement of key players in merger & acquisition activity to expand their product portfolio in the market. For instance, in 2017, Snow Phipps Group acquired Brook & Whittle Ltd. to offer a full range of services in the conversion of heat shrink sleeves packaging products across the North America.

Major manufacturers are focused on the personal care, food and beverage industries in the U.S. and in Canada to fulfil the demand for sustainable material for shrink sleeve packaging.

Key Players

Key players operating in the global stretch and shrink sleeves packaging market include Verst Logistics, Inc., CCL Industries, Huhtamaki Group, Eurofilms, Berry Global Inc., The Dow Chemical Company, Hipac Packaging Solutions, Cenveo Corporation, Intertape Polymer Group, Fuji Seal International, Inc. and Macfarlane Group plc.

Key players are strategically investing in development of innovative product and launch activities, which is fueling growth of the global stretch and shrink sleeves packaging market. For instance, in 2013, The Coca-Cola Company launched new shrink sleeve packaging solution for the full bottle labelling in market. New shrink sleeves offer rich color shades and perfect design.

The materials used for stretch and shrink sleeve packaging such as PVC and PETG that are difficult to separate from PET bottles during the recycling process as resulted contaminated batch of PET. This new technology is applied to other plastics and packaging products where cross contamination of materials creates a roadblock for recycling processors.

Market Taxonomy

On the basis of product type, the stretch and shrink sleeves packaging market is segmented into:

  • Stretch Sleeves Packaging
  • Shrink Sleeves Packaging
  • Others(Roll Fed Packaging)

On the basis of packaging type, the stretch and shrink sleeves packaging market is segmented into:

  • Stretch Sleeves Packaging
    • Single
    • Bi-Pack
    • Multi Pack
  • Shrink Sleeves Packaging
    • Seamless Full Body Sleeves
    • Tamper Evident Shrink Bands
    • Multipack & Club-pack Sleeves
    • Shrink Sleeve Prototypes and Mockups

On the basis of polymer type, the stretch and shrink sleeves packaging market is segmented into:

  • Polyvinyl chloride (PVC)
  • Polyethylene Terephthalate (PET)
  • Polylactic acid (PLA)
  • Polyproplyene Terephthalate Glycol (PETG)
  • Polyethylene (PE)
  • EPS Foam(Expanded Polystyrene)
  • Polyolefin (PO) film
  • Others(Oriented Polypropylene (OPP)

On the basis of end-use industry, the stretch and shrink sleeves packaging market is segmented into:

  • Food and Beverages
  • Personal Care
  • Chemical
  • Pharmaceutical
  • Others (Paints)

On the basis of region, the stretch and shrink sleeves packaging market is segmented into:

  • North America
    • U.S.
    • Canada
  • Europe
    • U.K.
    • Germany
    • Italy
    • France
    • Russia
    • Spain
  • Rest of Europe
    • Asia Pacific
    • China
    • India
    • Japan
    • ASEAN
    • Australia
    • South Korea
    • Rest of Asia Pacific
  • Latin America
    • Brazil
    • Mexico
    • Argentina
    • Rest of Latin America
  • Middle East
    • GCC
    • Israel
    • Rest of Middle East
  • Africa
    • Northern Africa
    • Central Africa
    • South Africa

Research Methodology

Coherent Market Insights followsa comprehensive research methodology focused on providing the most precise market analysis. The company leverages a data triangulation model which helps company to gauge the market dynamics and provide accurate estimates. Key components of the research methodologies followed for all our market reports include:

  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

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  • Scientific journals, and other technical magazines and whitepapers.
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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

  • Micro-economic indicators
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Data Processing

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Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

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  • Industry experts validates the estimates which helps the company to cement the on-going research study.
  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

  • Raw Material Suppliers
  • Manufacturers
  • System Integrators
  • Distributors
  • End-users

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