Viscosity Reducing Agents Market - Global Industry Insights, Trends, Outlook, and Opportunity Analysis, 2017–2025

Viscosity reducing agents are used for limiting or eliminating the viscosity in process where excess viscosity may cause product or monetary losses. Reduced viscosity results in lower friction which in turn eases the flow of liquid thus leading to lower requirement in power. Viscosity reducing agent enhances fluid load recovery and reduces damage created by long chain polymers. Viscosity reducing agents offer various benefits such as improvement in productivity and load recovery, lower friction reducing polymer damage, resistance to polymer adsorption to the fracture face and reduction in fluid viscosity.

In food & beverages industry, viscosity reducing agents are used as emulsifier, stabilizer, wetting agent, release agent, instantizing agent, lubricant, antioxidant and dispersant. Surfactants help in breaking down the boundary between water and oils and/or dirt.  It also hold these oils and dirt in suspension, thus making their removal easy.  Surfactants contain hydrophilic (i.e. water loving) group, such as an acid anion, (-CO2- or SO3-) and a hydrophobic (i.e. water hating) group, such as an alkyl chain.  Surfactants are used in sprays for hair and body care, cleaning sprays and spraying of pesticides.

Viscosity Reducing Agents Market Taxonomy

On the basis of product type, the global market is classified into:

  • Dispersants
  • Surfactants
  • Polymers

On the basis of end use industry, the global market is classified into:

  • Construction
  • Oil & Gas
  • Polymer
  • Chemicals
  • Food & Beverages

Viscosity reducing agents are used to reduce the viscosity of heavy oils by suspending the oil droplets in water thus reducing the friction. Dispersants help to deflocculate solids and thus ominously reduce the viscosity of a fluid or semi-solid. This results in increased solid loading – the quantity of dispersible crushed material. Surfactants are used in the form of solution in water or alcohols for reducing viscosity of sugar propellant formulations. Viscosity reducing agents are used as both    foam formation agents for culinary foams, body care, flotation, firefighting and foam prevention agents for cooling lubricants, printing and coating, industrial cleaning and liquid conveying.  

Viscosity Reducing Agents Market Outlook – Rising Demand in Chemicals allied Industries to be the Major Market Driver  

Asia Pacific and North America are expected to be the most potential markets for plastic additives manufacturers. According to IBEF, India is the seventh largest producer of chemicals in the world worldwide and third largest producer in Asia. The Indian chemicals sector was valued at US$ 139 billion in 2016 In 2015-2016 the total production of the major chemicals including petrochemicals was 23.9 million tons. The Indian chemicals industry has attracted various foreign investors such as Akzo Nobel, BASF, ADEKA, Mitsubishi Chemicals Corporation, Syngenta, DuPont, Henkel, Croda, Wacker Metroark, DyStar, and Rhodla. India Brand Equity Foundation (IBEF) is a Trust established by the Ministry of Commerce and Industry, Department of Commerce in collaboration with the Government of India with the purpose of promoting and creating international awareness of goods manufactured in India.

Increased acceptance of viscosity reducing agents in chemicals and oil & gas industry is fueling the growth of viscosity reducing agents market, especially in Asia Pacific and Middle East regions. Product innovation and expansion in various geographies is a key strategy adopted by the major players in the viscosity reducing agents industry. In March 2016, Dorf Ketal Chemicals India Pvt Ltd, leading specialty chemicals producer acquired US-based specialty oilfield chemical supplier Flow-Chem Technologies LLC. This acquisition will help the company to increase the market in Gulf of Mexico and the US. Some of the major companies operating in the global viscosity reducing agents market include Halliburton, NuGenTec, Flowlift, NALCO, Flow-Chem Technologies LLC., Thomas Swan & Co. Ltd., PartowIdeh Pars, Qflo, Concophilips, Ciranda, Lubrizol Specialty Products, Inc., and Oil Flux Americas.

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  • Primary Research (Trade Surveys and Experts Interviews)
  • Desk Research
  • Proprietor Data Analytics Model

In addition to this, Coherent Market Insights has access to a wide range of the regional and global reputed paid data bases, which helps the company to figure out the regional and global market trends and dynamics. The company analyses the industry from the 360 Degree Perspective i.e. from the Supply Side and Demand Side which enables us to provide granular details of the entire ecosystem for each study. Finally, a Top-Down approach and Bottom-Up approach is followed to arrive at ultimate research findings.


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Coherent Market Insights desk research is based on a principle set of research techniques:

  • National level desk research: It Includes research analysis of regional players, regional regulatory bodies, regional trade associations, and regional organization.
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Coherent Market Insights has a large amount of in-house repository of industry database. This is leveraged as a burner for initiating a new research study. Key secondary sources include:

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Preliminary Data Mining

The raw data is obtained through the secondary findings, in house repositories, and trade surveys. It is then filtered to ensure that the relevant information including industry dynamics, trends, and outlook is retained for further research process.

Data Standardization:

Holistic approach is used to ensure that the granular and uncommon parameters are taken into consideration to ensure accurate results. The information from the paid databases are further combined to the raw data in order to standardize it.

Coherent Statistical model

We arrive at our final research findings through simulation models. Coherent Data Analytics Model is a statistical tool that helps company to forecast market estimates. Few of the parameters considered as a part of the statistical model include:

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Data Validation

This is the most crucial stage of the research process. Primary Interviews are conducted to validate the data and analysis. This helps in achieving the following purposes:

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  • Primary research includes online surveys, face-to face interviews, and telephonic interviews.

The primary research is conducted with the ecosystem players including, but not limited to:

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