The Africa mobile phone accessories market was valued at US$ 2,909.0 Mn in 2022. Smartphones have experienced widespread adoption worldwide, surpassing smaller handheld devices such as notebook PC, ultra-mobile PC and laptops. This shift can be attributed to their affordable prices, innovative features, and access to high-speed internet. Additionally, there has been a surge in the demand for mobile phone accessories such as protective cases, USB cables, and chargers. The Africa mobile phone accessories market is witnessing substantial growth, driven by a large user base and the rapid adoption of smartphones in the region. Furthermore, the declining prices of smartphones has contributed to their increased adoption.
The Africa Mobile Phone Accessories Market: Drivers
Wide Access to E-commerce Platforms
The expansion of e-commerce platforms in Africa has simplified consumers' access to a diverse range of mobile phone accessories. Online marketplaces offer convenient shopping experiences, a wide range of options, and competitive pricing, thus contributing to the increased sales of mobile phone accessories.
Africa Mobile Phone Accessories Market: Opportunities
Growing Smartphone Market
The rising adoption of smartphones in Africa is creating promising growth opportunities for the Africa mobile phone accessories market. With the smartphone usage on the rise, the demand for accessories, such as cases, screen protectors, power banks, headphones, and Bluetooth devices, is also increasing. Although e-commerce is growing, offline retail stores remain a vital distribution channel for mobile phone accessories in Africa. Enhancing the availability of accessories through physical stores, mobile phone retailers, and specialized accessory shops can help market players tap into a broader customer base.
Africa Mobile Phone Accessories Market: Restraints
Impact of Counterfeit and Low Quality Products
The Africa mobile phone accessories market faces challenges due to the widespread availability of counterfeit and substandard products. The presence of these items poses risks to consumers as they may compromise the performance, durability, and safety of their devices. While these counterfeit products may offer lower prices, their inferior quality undermines consumer confidence and has the potential to impede the overall growth of the market.
To know the latest trends and insights prevalent in this market, click the link below:
https://www.coherentmarketinsights.com/market-insight/africa-mobile-phone-accessories-market-3131
Key Takeaways:
The Africa mobile phone accessories market was valued at US$ 2,909.0 Mn in 2022 and is forecast to reach a value of US$ 4,623.3 Mn by 2030 at a CAGR of 6.0% between 2023 and 2030.
Protective case segment held a dominant position in the Africa mobile phone accessories market in 2022, accounting for 18.7% shares in terms of value.
Increasing approval and launch of new products is expected to propel growth of the segment over the forecast period.
Africa Mobile Phone Accessories Market Trends:
Customization and Fashionable Accessories
Consumers in Africa have shown an interest in personalized and fashionable mobile phone accessories. Unique and stylish phone cases, earphones, and other accessories that reflect individual preferences and fashion trends have gained popularity. This trend has led to the emergence of local entrepreneurs and small businesses catering to the demand for customized accessories.
Africa Mobile Phone Accessories Market: Competitive Landscape
Samsung, Apple Inc., Microsoft Corporation, Mozo Accessories, iLuv Creative Technology, Energizer, Case-mate, Muvit & Others.
Africa Mobile Phone Accessories Market: Recent Developments
On April 12, 2023 Tecno, a China-based mobile phone manufacturer, launched its first foldable smartphone, Phantom V Fold in Lagos
In December 2022, Sam Smith Silumbu, Malawian technology entrepreneur, made a power bank at his workshop in Blantyre, Malawi. He ventures into making mobile accessories.
On February 2, 2023, Peachz, a South Africa-based startup and a manufacturer of mobile phone accessories, aims to become thecountry’s foremost online technology and mobile accessory retailer after its August launch.
