Market Overview Smartphones have evolved a lot in the recent past with exciting features including video calling, high-definition gaming, on-demand video streaming, etc. being incorporated. Increasing proliferation of high-speed internet such as 4G LTE has increased the adoption of smartphone worldwide. Along with mobile phones, the accessories such as earphones, headphones, charger, cables, and more have gained significant popularity in the market. Africa mobile phone accessories market offers tremendous potential for marketers due to large pool of mobile users. This is owing to increased disposable income in the region, which has changed spending pattern, especially in urban areas. Moreover, smartphones are become popular in younger generation across the region. The Africa mobile phone accessories market is estimated to account for US$ 2,587.3 Mn in 2019 and is expected to grow at a CAGR of 5.8% during the forecast period (2019-2027). Market Dynamics- Drivers Growing popularity of gaming, music, and video streaming in the region is expected drive growth of the Africa mobile phone accessories market during the forecast period. A large population pool of Africa’s young generation access internet via mobile phones. Moreover, internet-based music, video, and gaming have gained significant traction in the region. For instance, according to Cisco Visual Networking Index 2015, the number of internet users in South Africa is expected to reach 27 million by 2019 with internet video consumption being major driver. Market Opportunities Introduction new technologies and advancement in existing technology is expected to witness introduction of innovative products. Latest technologies such as portable and Bluetooth speakers coupled with new technologies such as IoT are implemented in the region. This, in turn, is expected to pose excellent growth opportunities for key players in the Africa mobile phone accessories market over the forecast period. Market Dynamics- Restraints A large population in Africa is defined as middle-class where they spend significantly small each day. Thus, people are more inclined towards cheaper mobile phones where accessories such as headphones and charger come with mobile phones only. Therefore, lack awareness and low affordability are expected to restrain the Africa mobile phone accessories market growth in the near future. Key Takeaways
Protective Cases segment dominated the Africa mobile phone accessories market in 2019, accounting for 18.1% share in terms of value, followed by headset and memory cards segment, respectively. Key players in the market are offering alternate solution for frequent power cut in Africa. The consumers were frustrated with power cuts and were left with discharged phones. Therefore, key players in the market are introducing innovative power banks to act as back-up power supply. For instance, in April 2014, Galace SQ were introduced in Africa as ‘power bank phones, for charging of smartphones.
Online store segment is expected to be the fastest growing segment in Africa mobile phone accessories market. The segment is expected to grow at a CAGR of 7.2% between 2019 and 2027. Online distribution channels have gained significant traction in the market with a large pool of options available for shopping from home. Moreover, growing use of smartphone and internet penetration is expected to drive the market growth in the near future. For instance, COSMIBIZ INVESTMENTS PTY LTD, a company based in South Africa sells mobile phone accessories at low price via its website PhoneCase.
Low price segment dominated the Africa mobile phone accessories market in 2018, accounting for 39.8% share in terms of value. The segment is expected to grow at a CAGR of 6.0% during the forecast period (2019-2027). A large pool of population in Africa are preferring mid-priced or low-priced mobile phone accessories. This is owing low expenditure capacity and poor economic status. However, this trend is expected to change, owing to rampant urbanization and slowly increasing disposable income in the region. Competitive Section Key players operating in the Africa mobile phone accessories market are Samsung, Apple Inc., Microsoft Corporation, Mozo Accessories, iLuv Creative Technology, Energizer, Case-mate, and Muvit. Segmentation
By Distribution Channels