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Africa Mobile Phone Accessories Market (2017-2027)

Market Overview

Smartphones have gained significant traction around world in the recent past. They are increasing replacing small handheld devices and laptops. This is primarily due to low product prices, innovative features, and high speed internet. Mobile phone accessories including protective cases, USB cables, chargers, etc. have also witness significant demand in the recent past. Africa mobile phone accessories market is growing significantly, owing to large pool of mobile users and high growth of smartphones in the region. Moreover, price of smartphones has decline over the years, which in turn, has increased the demand for smartphones.

The Africa mobile phone accessories market is estimated to account for US$ 2,587.3 Mn in terms of value in 2019 and is expected to reach to US$ 4,295.7 by 2027.

Market Dynamics- Drivers

Growing mobile phone users in the region coupled with declining prices of mobile phones is expected to drive growth of the Africa mobile phone accessories market during the forecast period. Moreover, growing popularity of mobile phones in the region has increased the demand for mobile phone accessories such as chargers, memory cards, and batteries. For instance, in August 2015, Google, Inc., a U.S.-based technology company, launched Android One smartphones in the African Market at low price. The device was offered with features such as offline YouTube videos and streamlined search services.

Furthermore, growing expenditure on internet and television services in the region is expected to propel the Africa mobile phone accessories market over the forecast period. This has led to enterprises endorsing products via advertisements. Proper marketing of products is essential, these products are not necessity for a common man. For instance, in January 2016, Netflix, Inc., a U.S.-based on-demand streaming service provider, launched its services in South Africa with an aim to cater growing demand for Internet TV industry.

Statistics:

The North Africa market is expected to dominated the Africa mobile phone accessories market in 2018, accounting for 43.8% share in terms of value, followed by South Africa and East Africa, respectively

Africa Mobile Phone Accessories  | Coherent Market Insights

Source: Coherent Market Insights Analysis

 

Market Dynamics- Restraints

Emergence of Chinese products that are available at extremely low prices are expected to restrain growth of the Africa mobile phone accessories market during the forecast period. China has established a strong base in Africa concerning mobile phones. The Chinese companies have targeted consumer base in a strategic manner and is expected to expand its reach.

Furthermore, socio-economic conditions in Africa are relatively poor as compared as compared to other parts of the world. Therefore, a large pool of population are inclined towards cheaper mobile phones and associated accessories. This, in turn, is expected to hinder the Africa mobile phone accessories market in the near future.

Market Opportunities

Growing trend of online shipping in Africa is offering lucrative growth opportunities for market players. Number of people shopping in e-commerce platforms are increasing, thus posing excelling opportunities for mobile phone accessories manufacturers to target specific set of audience.

Furthermore, majority of population in Africa are inclined towards low cost products. This is owing to poor economic conditions in the region. This, in turn, is expected to pose significant growth opportunities for manufacturers to target the consumer audience by introducing low-price products.     

Africa Mobile Phone Accessories  | Coherent Market Insights 

Source: Coherent Market Insights Analysis

Statistics:

For any segment information:

Protective Cases segment of Africa mobile phone accessories market is valued at US$ 467.6 Mn in 2018 and is forecast to reach a value of US$ 752.9 Mn by 2027 at a CAGR of 5.4% between 2019 and 2027.

Market Trend

  1. Mobile accessories products such as chargers, cables, and mobile cases are in stores as well as on online platforms. Protective cases are typically inspired by recent trends in the market such as popular performer, popular sportsperson, movie, games, etc., in order to entice young consumers in the region. For instance, Orange is a popular online store that sells accessories such as batteries, chargers, cases, and more.
  2. Market players in the region are offering innovative products to attract consumers. In this, headphones and earphones are offered with different features and varieties. In order to beat competitors, key players are have introduce wireless headphones that are slowly becoming popular among consumers.

Market Segmentation

Africa Mobile Phone Accessories  | Coherent Market Insights

Source: Coherent Market Insights Analysis

Competitive Section

Key players operating in the Africa mobile phone accessories market are Samsung, Apple Inc., Microsoft Corporation, Mozo Accessories, iLuv Creative Technology, Energizer, Case-mate, and Muvit.

The Africa mobile phone accessories market was valued at US$ 2,587.3 million in 2018 and is projected to exhibit a CAGR of 5.8% over the forecast period, reaching US$ 4295.7 million by 2027. Cell phone accessories are additional accessories that can be used in order to gain more range of capabilities from a mobile phone. The mobile phone accessories include headphone & earphone, protective cases, stands, portable speaker, bluetooth accessories, and other accessories.

Market Dynamics

The decreasing prices of smartphones is one of the major drivers in the African phone accessories market. Currently, the number of mobile manufacturing players in the market has significantly increased. The competition among mobile phone companies such as Samsung, Xiaomi, and other companies are continuously increased their volume of the mobile phone. As a result, companies such as Samsung, Xiaomi Corporation, and Nokia cut down mobile phone prices. Now the mobile phones are within reach of typical users, which will be creating enormous opportunities for the African mobile phone accessories market.

Market Taxonomy

This report segments the Africa mobile phone accessories market on the basis of type, price range, and distribution channels. On the basis of type, the Africa mobile phone accessories market is segmented into battery, charger, headphone & earphone, memory card, protective case, portable speaker, power bank, other accessories. On the basis of price range, the market is segmented into premium, mid, and low. On the basis of distribution channels, the market is segmented into multi-brand stores, single brand stores, and online stores. Multi-brand stores is sub-segmented into organized store and independent store.

Key features of the study:

  • This report provides an in-depth analysis of the Africa mobile phone accessories market and provides market size (US$ Million) and Cumulative Annual Growth Rate (CAGR %) for the forecast period (2019 – 2027), considering 2018 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrix for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • It profiles leading players in the Africa mobile phone accessories market based on the following parameters – regulatory landscape, company overview, financial performance, product portfolio, geographical presence, distribution strategies, key developments and strategies, and future plans
  • Key companies covered as a part of this study Samsung, Apple Inc., Microsoft Corporation, Mozo Accessories, iLuv Creative Technology, Energizer, Case-mate, and Muvit.
  • Insights from this report would allow marketers and management authorities of companies to make informed decision regarding future product launches, technology up-gradation, market expansion, and marketing tactics
  • The Africa mobile phone accessories market report caters to various stakeholders in this industry including investors, suppliers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through the various strategy matrices used in analyzing the  Africa mobile phone accessories market

Detailed Segmentation:

  •  Africa mobile phone accessories market, By Type:
    • Battery
    • Charger
    • Headphone & Earphone
    • Memory Card
    • Protective Case
    • Portable Speaker
    • Power Bank
    • Other Accessories
  •  Africa mobile phone accessories market, By Price Range:
    • Premium
    • Mid
    • Low
  •  Africa mobile phone accessories market, By Distribution Channels:
    • Multi-brand stores
      • Organized Store
      • Independent Store
    • Single brand stores
    • Online stores
  • Company Profiles
    • Apple Inc. *
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Case-mate
    • Energizer
    • iLuv Creative Technology
    • Microsoft Corporation
    • Mozo Accessories
    • Muvit.
    • Samsung

*Browse all the market data tables and figures on "Africa Mobile Phone Accessories Market - forecast to 2027”

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Type
      • Market Snippet, By Price Range
      • Market Snippet, By Distribution Channel
      • Market Snippet, By Region
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
      • Regulatory Scenario
      • Industry Trend
      • Merger and Acquisitions
      • New Product Approvals/Launch
  4. Africa Mobile Phone Accessories Market, By Type, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Battery
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Charger
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Headphone & Earphones
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Memory Card
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Protective Case
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Portable Speakers
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Power Bank
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Other Accessories
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
  5. Africa Mobile Phone Accessories Market, By Price Range, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Premium
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Mid
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Low
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
  6. Africa Mobile Phone Accessories Market, By Distribution Channel, 2017 - 2027 (US$ Million)
    • Introduction
      • Market Share Analysis, 2017 and 2027 (%)
      • Segment Trends
    • Multi Brand Stores
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
        • Organized Store
          • Introduction
          • Market Size and Forecast, 2019 - 2027,  (US$ Million)
        • Independent Store
          • Introduction
          • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Single Brand Stores
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
    • Online Stores
      • Introduction
      • Market Size and Forecast, 2019 - 2027,  (US$ Million)
  7. Africa Mobile Phone Accessories Market, By Region, 2017 - 2027 (US$ Million)
    • Introduction
    • Market Share Analysis, By Region, 2017 and 2027 (%)
    • Africa
      • By Region/Country
        • East Africa
        • West Africa
        • North Africa
        • South Africa
      • By Segment
        • Market Size and Forecast, By Type, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Price Range, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Distribution Channel, 2019 - 2027 (US$ Million)
        • Market Size and Forecast, By Application, 2019 - 2027 (US$ Million)
  8. Competitive Landscape
    • Company Profiles
      • Samsung
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Apple Inc
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Microsoft Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Mozo Accessories
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • iLuv Creative Technology
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Energizer
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Case-mate
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
      • Muvit
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Recent Developments/Updates
    • Analyst Views
  9. Section
    • References
    • Research Methodology
    • About us and Sales Contact
    • Available Customizations

*Browse all the market data tables and figures on "Africa Mobile Phone Accessories Market -forecast to 2027”.

Frequently Asked Questions

The Africa mobile phone accessories market is estimated to be valued at US$ 2,587.3 Mn in 2019 and is expected to reach to US$ 4,295.7 Mn by 2027.
The Africa mobile phone accessories market is expected to exhibit a CAGR of 5.8% over the forecast period (2019-2027).
Major players operating in the Africa mobile phone accessories market include Samsung, Apple Inc., Microsoft Corporation, Mozo Accessories, iLuv Creative Technology, Energizer, Case-mate, and Muvit.
The increasing number of mobile phone users in the region, coupled with declining prices of mobile phones are the major factors that are expected to drive growth of the market over the forecast period.
Emergence of China-based products available at extremely low prices, coupled with socio-economic conditions in Africa that are relatively poor compared to other countries, across the globe are the major factors expected to hamper growth of the market over the forecast period.
North Africa market accounted for major market share in Africa mobile phone accessories market in 2018, accounting for 43.8% share in terms of value, followed by South Africa and East Africa, respectively.
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