NEW ZEALAND AIR PURIFIER MARKET ANALYSIS

An air purifier removes organic and inorganic contaminants from air within enclosed area. These devices capture pollutants and particles present in the air and the clean air is pushed out into the living space. These trap the airborne contaminants such as dust mites, mold spores, chemicals, toxins, and odors. These devices are commonly marketed as ideal products for asthmatic patients and people suffering allergies from air borne allergens. The increasing pollution levels and related health related issues in New Zealand are expected to facilitate growth of the air purifier market during the forecast period. Increasing adoption of air purifier at commercial places such as hospitals, hotels, shopping malls, educational centers, conference centers, etc. is expected to further drive the growth of New Zealand air purifier market.

The New Zealand air purifier market is expected to witness significant growth during the forecast period (2020–2027) due increasing pollution levels and health issues. Air purifiers eliminate harmful air contaminants such as dust particles, pet dander, bacteria, viruses, and others. An air purifier is useful for indoor air purification, as indoor air can easily get contaminated due to cigarette smoke, plant spores, chemicals emitted by paint, mattresses, furniture, and pet dander among others. Indoor air is vastly contaminated as walls restrict the airflow in the room. Air gets contaminated and chances of airborne infection increase. Demand for air purifiers is expected to increase in New Zealand owing to the increasing need for reducing contamination and cleaner indoor air. Apart from indoor air, the pollution level outdoors is increasing steadily in New Zealand, which is expected to drive growth of the New Zealand air purifier market during the forecast period (2020-2027). Air pollution levels in New Zealand are relatively lower, however, they have increased rapidly in the recent past. Due to rising air pollution, there is increasing incidence of health issues among the population. According to Environmental Health Indicators, New Zealand (a New Zealand based research group funded by the New Zealand Ministry of Health) in 2016, around 1,277 premature deaths occurred due to air pollution in the country. This death toll is expected to increase in the near future due to rising air pollution levels. Thus, the increasing indoor and outdoor pollution levels in New Zealand are expected to facilitate growth of the air purifier market during the forecast period.

In addition to purifying polluted air, air purifiers can be immensely useful for patients suffering from allergies or asthma by providing breathable air. The number of asthma patients (children and adults) in New Zealand is increasing at a rapid pace. For instance, according to Health Quality & Safety Commission New Zealand, a New Zealand government organization, in 2018, 110,000 children in the age group of 2 to 14 years, and 452,000 adults were suffering from asthma in New Zealand. Patients suffering from asthma and allergies are medically advised to install air purifiers in the home or office in order to reduce contact with dust particles. Thus, considering the rising pollution levels and increasing health-related issues in New Zealand, the air purifier market in the country is expected to witness significant growth in the coming years.

New Zealand Air Purifier Market - Impact of Coronavirus (Covid-19) Pandemic

COVID-19 has significantly disrupted all the industries including infrastructure, automotive, manufacturing, and others. To combat COVID-19 pandemic, several countries have announced lockdowns and this has significantly impacted air purifiers manufacturers as the facilities across the globe were temporarily shut down. On the supply side, the business of air purifier was severely hampered as most of the countries had announced lockdown New Zealand ly. Retail sales have decreased due to disruption in supply chain and logistics.

In New Zealand, the COVID-19 outbreak has created many lucrative opportunities for air purifier manufacturers with high-performance units comprising activated carbon technologies, high-efficiency particulate air (HEPA) filters, Ion & Ozone Generators, Electrostatic Precipitator, and many other technologies in order to contain the spread of virus for enclosed spaces. Premium and high-performance air purifiers have the capability to filters air particles up to 1 micron in size. Air purifiers with HEPA filters are very effective at filtering out viruses such as coronavirus. For instance, according to data compiled by the World Health Organization, poor ventilation can lead to an increase in virus transmission. Thus, air manufacturers are focusing on introducing air purifiers with advanced technology and improved air ventilation, which is helpful to combat COVID-19 in New Zealand. Thus, manufacturers are providing solutions for indoor environments, thus leading to increase in demand for air purifiers in the future.

HEPA segment is expected to drive the market growth during the forecast period

Among technology, the HEPA segment is expected to hold dominant position in the New Zealand air purifier market during the forecast period. HEPA is a type of filter that is used to remove 99.7% of particles having a size greater or equal to 0.03 microns. The high efficiency of HEPA helps in removing both small and large particles. HEPA filters are used in various applications such as medical devices, vacuum cleaners, semiconductors, hospitals, vehicles, pharmaceutical products, and others. Many vacuum cleaners use HPEA filters in their filtration system. These filters are beneficial for people with asthma and allergies, as these filters trap fine particles that trigger allergy and asthma symptoms.

 For instance, in 2018, according to Asthma Foundation, New Zealand, 597,000 people were taking medication for asthma and the annual cost of treating this is US$ 678.1 million. Moreover, rising health concerns, changing lifestyle preferences, deteriorating indoor air quality, and increasing awareness regarding the benefits of air purifiers are expected to drive market growth during the forecast period. Demand for air purifiers is driven by prevalence of respiratory disorders as well as need for high-efficiency particulate air due to rising health-consciousness among consumers.

Moreover, the growing popularity of smart homes, increasing public awareness regarding the harmful impact of air pollution, growing concerns for environment sustainability are the major factors driving growth of the HPEA filters in New Zealand. For instance, in 2018, according to Asthma Foundation, treatment of respiratory disorders in New Zealand cost more than US$ 4,746.9 million per year. Smart homes are equipped with detectors and sensors in order to monitor and analyze the quality of indoor air. When the air is below the desired level, these sensors intimate the residents about impurity of the air and start purifying the air.

Figure 1: New Zealand Air Purifiers Market Revenue Share (%), By Technology, 2018

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Among end-user, the commercial segment is expected to hold dominant position in the New Zealand air purifier market during the forecast period. Air purifiers are used in various commercial applications such as offices, schools, restaurants shopping malls, hospitals, conference centers, and other facilities. The growing indoor air pollution levels are driving the market growth during the forecast period. Indoor air pollution is one of the most serious threats to human health. The air filtration techniques are used to remove air pollutants and enhance indoor air quality. Pollutants such as particulates from cooking, dust, smoking, and talcum powder deteriorate the quality of the air.

Figure 2: New Zealand Air Purifier Market Value (US$ Mn ) Analysis and Forecast and Y-o-Y Growth (%), 2017 - 2027

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The New Zealand air purifier market was valued at US$ 7.3 Mn in 2021 and is expected to reach US$ 9.9 Mn  by 2027 at a CAGR of 5.4% between 2021 and 2027.

Major players operating in the New Zealand air purifier market include Honeywell International Inc., Texas Instruments Incorporated, ATI Industrial Automation, Inc., TE Connectivity, Tekscan, Inc., Racelogic Ltd, Magnetic Sense GmbH, SensorData Technologies, Inc., Sensors And Synergy S.A. (SENSY S.A.), Sensata Technologies, HBM, Strainsert, Inc., FUTEK Advanced Sensor Technology, Inc., Gefran, Althen Sensors, PCB Piezotronics, OMRON Corporation, WIKA Alexander Wiegand SE & Co. KG, Flintec Inc.