Broadcasting refers to the distribution of audio or video to the dispersed audience by means of any electronic mass communication medium. It is typically done by using the electromagnetic spectrum in one-to-many models.
Asia Pacific broadcasting equipment market is expected to surpass US$ 6,110.3 Mn in terms of value by the end of 2028.
Asia Pacific Broadcasting Equipment Market: Drivers
Rising adoption of IP converged broadcasting is expected to propel Asia Pacific broadcasting equipment market during the forecast period
IP converged broadcasting is emerging and significantly effective phenomenon in the broadcasting industry across the region. IP converged broadcasting involves transmitting medial over IP instead of transmitting media in digital format. IP converged broadcasting requires less hardware and provides greater security than traditional broadcasting techniques. Moreover, media and production houses are increasingly shifting towards IP converged broadcasting, in order to avail all these benefits of IP converged broadcasting. Thus, these factors are expected to propel the Asia Pacific broadcasting equipment market growth over the forecast period.
Asia Pacific Broadcasting Equipment Market: Opportunities
Growing shift towards software-defined virtualization can present lucrative growth opportunities
In this transformed world of television production, software rather than hardware is controlling the creation and distribution of content. Broadcasting organizations and content management companies are utilizing off-the-shelf computers and servers to produce and play out television channels from physical locations, which are suitable to their creators. End users are investing in such systems to reduce costs by leveraging a virtualized production system. This is turn reduces the need to have a control room and designated operation staff. For instance, in April 2015, Disney/ABC Television Group announced plans to migrate its linear broadcast television operations to IP-based virtual master control and playout using Dallas, U.S.-based Imagine Communications’ VersioCloud – IP-enabled master control and playout software.
Asia Pacific Broadcasting Equipment Market: Recent Developments
Asia Pacific Broadcasting Equipment Market: Restraints
Rapid change in technologies and standards of broadcasting equipment is expected to hamper the Asia Pacific broadcasting equipment market growth over the forecast period
Specifications of software and hardware broadcasting solutions are changing at a rapid pace. It is relatively challenging for broadcasting and media companies to cope with standards of any new broadcasting equipment with their existing IT (information technology) infrastructure. New and advanced broadcasting equipment provides greater ease and scalability, but at the same time also requires some additional expenditure by the broadcaster to make some changes to existing IT infrastructure. This is resulting in additional cost burden for broadcasters and is deterring adoption of new and advanced broadcasting equipment. Hence, these factors are expected to hamper the Asia Pacific broadcasting equipment market growth in the near future.
Asia Pacific Broadcasting Equipment Market - Impact of Coronavirus (Covid-19) Pandemic
In India, from 3 January 2020 to 5:10pm CEST, 23 September 2021, there have been 33,563,421 confirmed cases of COVID-19 with 446,050 deaths, reported to WHO. The emergence of Covid-19 has led to a significant decline in advertising revenues in the broadcasting sector. This can be attributed to cancellation of physical events – particularly sports. With people staying at home and consuming only necessities, there is a lack of demand for many types of goods. Thus a sharp decrease in advertising spending in the media sector is expected to limit growth of Asia Pacific broadcasting equipment market.
To know the latest trends and insights prevalent in the Asia Pacific Broadcasting Equipment Market, click the link below:
People’s Republic China trends
OTT services are prevalent in People’s Republic of China. According to Coherent Market Insights’ analysis, in 2013, there were about 430 million subscribers of OTT services across the country, representing around 70% of Internet subscribers. Evolving acceptance of OTT services in the People’s Republic of China can be attributed to cooperation across the TV value chain. Broadcasters have their own online TV platforms and then contest with rivals to buy quality content from conventional TV broadcasters. These services include Sohu, Sina, Youku Tudou, iQIYI, and QQ in the People’s Republic of China. In November 2015, the Chinese television show ‘Sing Your Chinese Dream’ was broadcast live in 4K Ultra-HD (UHD) to around 5 million IPTV users, of which approximately 1.2 million were 4K viewers using 4K H.265 video coding. The transmission was received on 4K set-top boxes (STBs) developed jointly by Sichuan Telecom and Huawei Technologies Co. Ltd. Sichuan Telecom, a subsidiary of China Telecom, rebuilt its copper cable carrier networks into full optical networks in order to support smooth and stable video broadcasts; meeting the needs of 1.2 million viewers and delivering an engaging 4K live experience.
According to Coherent Market Insights’ analysis, around 64% of households in India had a television set by the end of 2015. For countless Indian families residing in rural and semi-rural areas, owning a television set is a luxury. However, India is a television content powerhouse, exporting TV programming to adjacent countries with the huge sub-continental diaspora. At the end of 2014, 55% of households equipped with television sets received digital signals. Digitization of cable infrastructure, supported by the Government of India, is a monumental task due to the size and complexity of the cable market in India. Cable digitization is scheduled for completion by the end of 2016.
Key players operating in the Asia Pacific broadcasting equipment market are Media Excel Inc., Bridge Technologies Co AS, ChyronHego Corporation, Nevion Europe AS, TVU Networks Corporation, Enesys Technologies, XOR Media Inc., Pebble Beach Systems Limited, FOR-A Company Limited, BroadStream Solutions Inc., Oracle Corporation, General Dynamics Mediaware, Unlimi-Tech Software Inc., Tedial S.L., and Grass Valley Canada.
Major market players are focused on product launches, in order to gain a competitive edge in the market. For instance, in March 2018, TVU Networks Corporation introduced TVU Producer Pro, a new cloud-based video production solution.
Key companies in the market are involved in partnership and collaboration, in order to enhance the market presence. For instance, in June 2019, Oracle Corporation partnered with Microsoft Corporation to migrate and run mission-critical enterprise workloads across Microsoft Azure and Oracle Cloud.
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