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Impact Analysis of Covid-19

The complete version of the Report will include the impact of the COVID-19, and anticipated change on the future outlook of the industry, by taking into the account the political, economic, social, and technological parameters.

Broadcasting equipment is used by a broadcaster and media house to distribute video and audio to mass audiences via electronic mass communication medium. Generally, broadcasting equipment is associated with radio and television. Traditional TV broadcast segment includes camera, monitors, routers, switches, cable, transmitter, receiver, and other accessories. IP Converged broadcasting segment includes media production over IP, media contribution over IP, and IP in the studios and campuses. Traditional radio broadcast segment includes audio console, intercom, microphone, speaker, cable, transmitter, and receiver.

Asia Pacific broadcasting equipment market is estimated to be valued at US$ 3,425.6 million in 2021 and is expected to exhibit a CAGR of 8.6% over the forecast period (2021-2028).

Recent Developments:

  • In April 2021, Otelco a cable operator in the United States collaborated with Harmonic Inc., a prominent provider of video delivery software, products, system solutions, and services. Otelco is using Harmonic's CableOS Cloud-Native Core Platform and CableOS Central analytics service to deliver gigabit speeds and improved internet experience to rural subscribers.
  • In April 2019, Belden Inc. completed the acquisition of Future Link Business from Suttle Inc. as well as Opterna International Corporation which designs and manufactures complementary fiber connectivity, cabinets, and enclosure products used in optical networks.

People’s Republic of China held dominant position in Asia Pacific broadcasting equipment market in 2020, accounting for 29.4% share in terms of volume, followed by India and Rest of Asia Pacific, respectively. Supported by rising demand for digital broadcasting. Increasing popularity of digital content and growing demand for the same is further driving market growth.

Figure 1. Asia Pacific Broadcasting Equipment Market Value (US$ Mn), by Region, 2020

Asia Pacific Broadcasting Equipment  | Coherent Market Insights

Asia Pacific Broadcasting Equipment Market: Drivers

Realignment in capital expenditure for broadcast equipment is expected to drive growth of Asia Pacific broadcasting equipment market during the forecast period

In Asia Pacific, production and media houses are realigning their capital expenditure on broadcasting equipment. Modern equipment is comprised of advanced software and supports open architecture. These solutions are more compatible with multiple standards and thus allow greater flexibility to media and production houses. Furthermore, there is a high demand for pay-per-usage that facilitates media and production houses to avoid any up-front installation costs for broadcasting devices. As a result of this, the capital expenditure of these organizations has been realigned, which in turn, is expected to drive growth of the market during the forecast period.

High-definition (HD) production and transmission is expected to propel the Asia Pacific broadcasting equipment market growth over the forecast period

Consumers in Asia Pacific are increasingly demanding high-definition (HD) media content. Currently, broadcasters are increasingly focusing on HD content production and transmission. This, in turn, is driving the demand for equipment such as HD cameras and video servers. Thus, these factors are expected to propel the Asia Pacific broadcasting equipment market during the forecast period.

Asia Pacific Broadcasting Equipment Market: Opportunities

Adoption of cloud computing can present lucrative growth opportunities

Cloud services are gaining massive traction in numerous industries. Broadcasters often invest a significant amount of sum in the procurement and installation of broadcasting equipment. However, whenever it is not content to broadcast, the equipment is idle and does not create any significant value for the broadcaster. Advent of cloud computing technology has facilitated broadcast equipment manufacturers to offer services through cloud to broadcasters. As a matter of fact, broadcasters can avail of these services on the basis of pay-per-use and save a significant amount of money.

Advent of customized broadcasting equipment can pose major business opportunities

Currently, audiences watch video content outside the TV room on various devices such as laptops and smartphones. Broadcaster and media houses are broadcasting programs for niche and specific audiences rather than going for mass programming. Audiences are increasingly preferring to watch programming tailored just for them. To meet this changing demand of viewers, media houses are seeking customized broadcasting equipment from OEMs, hence creating vast opportunities for broadcasting equipment manufacturers.

Market Trends

Changing shift from HD to UHD

The media broadcast industry is witnessing notable changes in resolution and video quality, which is an effort to offer consumers ‘as-if-you-were-there’ experiences over the display devices on their choice. Transition from high-definition (HD) to ultra-high definition (UHD) has become common among all the technology and media industry professionals. Ultra high-definition services are expected to witness greater adoption and drive customer engagement, especially among sports fans. Meanwhile, consumers are turning to “second screens” on their smartphones and other mobile devices to broaden the scope of their viewing experiences.

Rising consumer demand for multi-screen freedom

Besides better image quality, consumers are increasingly preferring to access audio-visual content from any device, anytime, anywhere. While linear television still reigns supreme among home screens, content consumption continues through devices such as personal computers, laptops, smartphones, and tablets. This rising content demand from consumers mandates the broadcasting industry to keep up their infrastructure facilities at par with the anticipated demand. OTT players such as YouTube, Netflix, and Amazon Prime are playing a considerable role in driving the demand for consumer’s multi-screen freedom preference. As OTT platforms are maturing, broadcasters are looking to use the technology to engage viewers better.

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Asia Pacific Broadcasting Equipment Market Report Coverage

Report Coverage Details
Base Year: 20120 Market Size in 2021: US$ 3,425.6 Mn
Historical Data for: 2017 to 2020 Forecast Period: 2021 to 2028
Forecast Period 2021 to 2028 CAGR: 8.6% 2028 Value Projection: US$ 6,110.3 Mn
Geographies covered:
  • Region: People’s Republic of China, India, Greater China, ASEAN, Oceania and Rest of Asia Pacific
Segments covered:
  • By Equipment Type: Traditional TV Broadcast (Camera, Monitors, Routers, Switchers, Cable, Transmitter, Receiver and Other Accessories), Traditional Radio Broadcast (Audio Console, Intercom, Microphone, Speaker, Cable, Transmitter and Receiver), IP Converged Broadcast (Media Production Over IP, Media Contribution Over IP and IP in the Studio and Campuses)
Companies covered:

Media Excel Inc., Bridge Technologies Co AS, ChyronHego Corporation, Nevion Europe AS, TVU Networks Corporation, Enesys Technologies, XOR Media Inc., Pebble Beach Systems Limited, FOR-A Company Limited, BroadStream Solutions Inc., Oracle Corporation, General Dynamics Mediaware, Unlimi-Tech Software Inc., Tedial S.L., and Grass Valley Canada

Growth Drivers:
  • Realignment in capital expenditure for broadcast equipment
  • High-definition (HD) production and transmission
Restraints & Challenges:
  • Global decline in economy and restraints in advertising
  • Infrastructural changes such as lack of electricity and mismatch cabling

Figure 2. Asia Pacific Broadcasting Equipment Market Share, By Equipment Type, 2020

Asia Pacific Broadcasting Equipment  | Coherent Market Insights

Key Takeaways of the Graph:

  • Among Equipment Type, the Traditional TV Broadcast held dominant position in the market and accounted for 4% share in Asia Pacific broadcasting equipment market in 2020. The segment is expected to reach US$ 3,121.2 million in 2028.
  • Traditional Radio Broadcast held dominant position in the market and accounted for 6% share in Asia Pacific broadcasting equipment market in 2020. The segment is expected to reach US$ 1,390.8 million in 2028.
  • The growth of traditional broadcast is supported by increasing demand consumer attraction towards the traditional broadcasting system over IP Converged Broadcasting. However, it is expected that, in the near future IP converged broadcasting will emerge and capture maximum share of traditional broadcasting. Moreover, media and production houses are increasingly shifting towards IP converged broadcasting, in order to avail all these benefits of IP converged broadcasting

Asia Pacific Broadcasting Equipment Market: Restraints

Global decline in economy and restraints in advertising is expected to hamper the Asia Pacific broadcasting equipment market growth over the forecast period

Global decline in the economy is affecting the broadcasting industry in Asia Pacific region. Furthermore, slowdown in China’s economy has also made negative impact on the market as China holds the dominant position in the Asia Pacific broadcasting equipment market. The media industry in the region is significantly dependent upon advertising revenue. Advertising and marketing budgets are reduced or diverted towards comparatively cheaper media channels, owing to the slowdown in economies across the Asia Pacific region. Hence, these factors are expected to restrain growth of the market during the forecast period.

Infrastructural changes such as lack of electricity and mismatch cabling are expected to restrain growth of the Asia Pacific broadcasting equipment market during the forecast period

Modern broadcasting equipment requires adequate support from existing infrastructure, in order to work properly. In Asia Pacific region, the penetration of electricity is slow in many countries, which creates a major challenge for broadcasters since these devices require sufficient and reliable power supply to function. Moreover, broadcaster often relies on generators for power supply, in order to combat power outages on the local gird, which results in additional cost. Thus, these factors are expected to restrain growth of the Asia Pacific broadcasting equipment market during the forecast period.

Asia Pacific Broadcasting Equipment Market: Competitive Landscape

Key players operating in the Asia Pacific broadcasting equipment market are Media Excel Inc., Bridge Technologies Co AS, ChyronHego Corporation, Nevion Europe AS, TVU Networks Corporation, Enesys Technologies, XOR Media Inc., Pebble Beach Systems Limited, FOR-A Company Limited, BroadStream Solutions Inc., Oracle Corporation, General Dynamics Mediaware, Unlimi-Tech Software Inc., Tedial S.L., and Grass Valley Canada.

Key Developments

Major market players are focused on partnerships and collaborations, in order to enhance the market presence. For instance, in February 2020, Bridge Technologies Co AS, a Norway-based company, partnered with DEVO as its sales representative in the U.S.

Key companies in the market are involved in product launches, in order to gain a competitive edge in the market. For instance, in April 2019, ChyronHego Corporation launched ‘Fresh’, a graphics-rendering solution that integrates Epic Games’ Unreal Engine 4 with ChyronHego’s augmented reality and virtual set software. 

Broadcasting, electronic transmission of radio and television signals that are intended for general public reception are directed to specific receivers. Digital broadcasting involves transmission of content (audience response) through internet. It may be done either live or recorded.

Market Dynamics:

Launch of new products is expected to people growth of Asia Pacific broadcasting equipment market over the forecast period. For instance, in July 2021, Chyron, a brand of ChyronHego Corporation, announced the 4.1 release of the PRIME Live Platform that offers broadcast-quality production capabilities that are flexible and scalable.

Major players operating in Asia Pacific broadcasting equipment market are focused on adopting partnership strategies to enhance their market share. For instance, in October 2020, Media Excel and VUALTO, a solution provider for video delivery & orchestration, expand their strategic partnership to include sales and support services for Media Excel’s products in VUALTO’s regions of operation. Similarly, in February 2021, Bridge Technologies partnered with 2110 Solutions, a distributor and manufacturer’s representative operating throughout North America, under which 2110 Solutions will integrate Bridge’s VB440 into its product range, along with a number of the company’s other IP-based solutions.

 Key features of the study:

  • This report provides in-depth analysis of Asia Pacific broadcasting equipment market, and provides market size (US$ Million) and compound annual growth rate (CAGR%) for the forecast period (2021–2028), considering 2020 as the base year
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends,  regional outlook, and competitive strategies adopted by key players
  • It profiles key players in Asia Pacific broadcasting equipment market based on the following parameters – company highlights, products portfolio, key highlights, financial performance, and strategies
  • Key companies covered as a part of this study include Media Excel Inc., Bridge Technologies Co AS, ChyronHego Corporation, Nevion Europe AS, TVU Networks Corporation, Enesys Technologies, XOR Media Inc., Pebble Beach Systems Limited, FOR-A Company Limited, BroadStream Solutions Inc., Oracle Corporation, General Dynamics Mediaware, Unlimi-Tech Software Inc., Tedial S.L., and Grass Valley Canada
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
  • Asia Pacific broadcasting equipment market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing Asia Pacific broadcasting equipment market

Detailed Segmentation:

  • Asia Pacific Broadcasting Equipment Market, By Equipment Type:
    • Traditional TV Broadcast
    • Traditional Radio Broadcast
    • IP Converged Broadcasting
  • Asia Pacific Broadcasting Equipment Market, By Country:
    • People’s Republic of China
    • India
    • Greater China
    • ASEAN
    • Oceania
    • Rest of Asia Pacific
  • Company Profiles
    • Media Excel Inc.*
      • Company Overview
      • Product Portfolio
      • Financial Performance
      • Key Strategies
      • Recent Developments
      • Future Plans
    • Bridge Technologies Co AS
    • ChyronHego Corporation
    • Nevion Europe AS
    • TVU Networks Corporation
    • Enesys Technologies
    • XOR Media Inc.
    • Pebble Beach Systems Limited
    • FOR-A Company Limited
    • BroadStream Solutions Inc.
    • Oracle Corporation
    • General Dynamics Mediaware
    • Unlimi-Tech Software Inc.
    • Tedial S.L.
    • Grass Valley Canada

Table of Contents

  1. Research Objectives and Assumptions
    • Research Objectives
    • Assumptions
    • Abbreviations
  2. Market Purview
    • Report Description
      • Market Definition and Scope
    • Executive Summary
      • Market Snippet, By Equipment Type
      • Market Snippet, By Country
    • Coherent Opportunity Map (COM)
  3. Market Dynamics, Regulations, and Trends Analysis
    • Market Dynamics
      • Drivers
      • Restraints
      • Market Opportunities
    • Regulatory Scenario
    • Industry Trend
    • Merger and Acquisitions
    • New system Launch/Approvals
  4. Asia Pacific Broadcasting Equipment Market, By Equipment Type, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, 2020 and 2028 (%)
      • Segment Trends
    • Traditional TV Broadcast
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • Traditional Radio Broadcast
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
    • IP Converged Broadcasting
      • Introduction
      • Market Size and Forecast, 2017–2028, (US$ Million)
  5. Asia Pacific Broadcasting Equipment Market, By Country, 2017-2028 (US$ Million)
    • Introduction
      • Market Share Analysis, By Region, 2020 and 2028 (%)
    • People’s Republic of China
      • Country Trends
      • Market Size and Forecast, By Equipment Type, 2017–2028 (US$ Million)
    • India
      • Country Trends
      • Market Size and Forecast, By Equipment Type, 2017–2028 (US$ Million)
    • Greater China
      • Country Trends
      • Market Size and Forecast, By Equipment Type, 2017–2028 (US$ Million)
    • ASEAN
      • Country Trends
      • Market Size and Forecast, By Equipment Type, 2017–2028 (US$ Million)
    • Oceania
      • Country Trends
      • Market Size and Forecast, By Equipment Type, 2017–2028 (US$ Million)
    • Rest of Asia Pacific
      • Country Trends
      • Market Size and Forecast, By Equipment Type, 2017–2028 (US$ Million)
  6. Competitive Landscape
    • Company Profiles
      • Media Excel Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Bridge Technologies Co AS
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • ChyronHego Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Nevion Europe AS
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • TVU Networks Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Enesys Technologies
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • XOR Media Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Pebble Beach Systems Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • FOR-A Company Limited
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • BroadStream Solutions Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Oracle Corporation
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • General Dynamics Mediaware
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Unlimi-Tech Software Inc.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Tedial S.L.
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
      • Grass Valley Canada
        • Company Overview
        • Product Portfolio
        • Financial Performance
        • Key Strategies
        • Recent Developments/Updates
  7. Section
    • References
    • Research Methodology
    • About us and Sales Contact

*Browse 60 market data tables and 40 figures on “Asia Pacific Broadcasting Equipment Market-forecast to 2028”.

FAQgrowicon

Frequently Asked Questions

Realignment in capital expenditure for broadcast equipment and high-definition (HD) production and transmission are factors boosting demand for broadcasting equipment in Asia Pacific.
Global decline in economy and restraints in advertising along with infrastructural changes such as lack of electricity and mismatch cabling are factors hindering growth of the market.
The market was valued at US$ 3,161.4 million in 2020.
Traditional TV Broadcast held dominant position in the market in 2020.
Changing shift from HD to UHD and rising consumer demand for multi-screen freedom are trends in the market.
Key players operating in the market are Media Excel Inc., Bridge Technologies Co AS, ChyronHego Corporation, Nevion Europe AS, TVU Networks Corporation, Enesys Technologies, XOR Media Inc., Pebble Beach Systems Limited, FOR-A Company Limited, BroadStream Solutions Inc., Oracle Corporation, General Dynamics Mediaware, Unlimi-Tech Software Inc., Tedial S.L., and Grass Valley Canada.
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