all report title image

Global Premium Headphones Market- Insights

Increase in the sales of premium headphones is accelerated by demand from consumers for new premium features such as noise isolation and noise cancellation, which provide further strong growth opportunities in this market. In September 2017, Beats Electronics, launched new ‘Beats Studio3 Wireless’. It comes with new and proprietary pure adaptive noise canceling (Pure ANC) technology. Rapid urbanization and changes in consumer preferences towards the use of these devices will positively impact growth of market.

Majorly, audiophiles are using premium headphones in order to enhance the quality of sound. Also, premium headphones are widely used for various professional application in end-use industries such as broadcasting, music production companies, and control rooms where high quality sound is needed. Furthermore, boost in gaming industry has led to increase in sale of gaming headphones, thereby boosting growth of global premium headphones market. Vendors are focusing on offering purpose specific headphones. For instance, in March 2018, Logitech G launched the Logitech G PRO Gaming Headset that offers Esports-grade audio performance and features for professional and competitive gamers. 

Moreover, increasing adoption and usage of the internet and smartphones across emerging nations is creating lucrative opportunities for leading vendors operating in the market. The focus on comfort of consumers, ease of use and premium sound quality is of most importance for vendors operating in the global premium headphones market. In January 2018, Sony Corporation launched the WF-SP700N wireless noise-canceling stereo headset at the CES 2018 in Nevada, U.S. These headsets bring noise-cancelling and splash-proof (IPX4) functionality.

The demand for smart accessories integrating into multifunctional smart gadgets will augment growth of premium headphones market. The consumers are using headphones to listen to music, and to answer calls while keeping their hands free. Increase in the use of headphones by sports athletes and gym trainers are driving the demand for new devices in the market. The integration of health sensors and biometric monitoring capabilities will fuel the development of the global premium headphones market. In July 2018, JBL introduced Training-proof wireless headphones built exclusively for the gym featuring UA SuperVent fabric ear cushions and JBL TalkThru technology.

Smart headphones segment is expected to be the fastest growing segment in the global premium headphones market during the forecast period. Furthermore, introduction of smart headphones that deliver outstanding sounds and superior ways to integrate IoT, augmented hearing, is expected to create lucrative growth opportunities for global premium headphones market.

Figure 1. Global Premium Headphones Market Share (%), by Region (2018)

Premium Headphones  | Coherent Market Insights

Source: Coherent Market Insights, 2018-19

Asia Pacific dominated the market in 2018, registering a CAGR of around 19.2% during the forecast period. Introduction of products with features such as convenient wireless charging, portable designs, water resistance, noise cancellation and noise isolation is driving growth of the market in this region. Increasing adoption of paid digital audio subscriptions and growth of fitness and sports industry is fueling growth of the Asia-Pacific market. According to CASBAA, The Asia Video Industry Association, Asia Pacific was the third-largest region for internet videos and produced revenue of US$ 3.6 billion in 2016. Moreover, rising consumer disposable income levels especially in emerging economies such as China and India is likely to contribute to region’s growth. Waterproof headphones are gaining traction in Japan. Moreover, audio device manufacturers in Japan are focused on offering premium price range gaming headphones. For instance, Panasonic Corporation’s product portfolio includes professional gaming headphones that offer high grade audio solutions to gamers.

Figure 2. Global Premium Headphones Market Share (%), By Product Type (2018)

Premium Headphones  | Coherent Market Insights
Source: Coherent Market Insights, 2018-19

The in-ear headphone is the fastest growing segment in the global premium headphones market, exhibiting a CAGR of around 15.5% during the forecast period. In-ear headphones sit close to the ear drum, which allows deliver high quality sound and seal the entrance to the ear to help avoid external noise.

Some of the key players operating in the global premium headphones market include Bose Corporation, Beats Electronics, 3M, Alclair Audio, Audio-Technica Ltd, Panasonic Corporation, Apple Inc., Bowers & Wilkins Group Ltd., David Clark Inc., GN Group, Harman International, Inc., Sony Corporation, Logitech International S.A., Koninklijke Philips N.V., Pioneer Corporation, and Sennheiser Electronic GmbH & Co. KG.

Headphones are transforming into multi-functional gadgets. Need for personalized listening experience, advancement in technology, manufacturing, and portable consumer electronic devices is fueling growth of the global premium headphones market. Escalating urban population across the globe, characterized by urban upper class and high net worth individuals has led to strong demand for premium headphones.

Market Dynamics

The launch of innovative premium headphones with transformation in the appearance, sound delivery, portability, and connectivity of products is fueling the demand for premium headphones. Premium Headphones delivering extra capabilities such as noise-cancellation and noise-isolation are likely to increase the multi-functionality of these devices, which will ultimately boost growth of this market. For instance, in August 2018, Sony Corporation unveiled WH-1000XM3, the newest addition to the 1000X series of wireless, noise-cancelling headphones at IFA consumer electronics show in Berlin, Germany. Furthermore, technological advancements such as Bluetooth, IR (infrared) technology, and Wi-Fi connectivity are enabling vendors to attract new consumers. The integration of products with smart features such as fitness tracker wearables, and speech modulation devices will contribute to the development of the global premium headphones market. For instance, in July 2018, JBL, a brand of Harman International Industries, Inc., introduced training-proof wireless headphones built exclusively for gym, featuring UA SuperVent fabric ear cushions and JBL TalkThru technology. Moreover, the market is currently witnessing the incorporation of newer technologies such as gesture recognition and control, active head tracking, 3D surround sound delivery, and onboard storage in over-ear. Furthermore, the development of smart hearables that deliver outstanding sound along with other features such as biometric monitoring, augmented hearing, and language translation will boost the global premium headphone market growth.

Presence of counterfeit products is expected to hamper the market growth to a significant extent. Though, the materials used in manufacturing, quality of sound, and durability of pirated products is inferior to those offered by major premium headphones the demand for pirated products will restrain growth of this market. Moreover, the global premium headphones market is targeted only to specific consumers from high income segment, which restraints growth of the market and reduces the total addressable market of premium headphones over the forecast period.

Key features of the study:

  • This report provides in-depth analysis of global premium headphones market size (2017–2027) (US$ Million), and compound annual growth rate (CAGR %) for the forecast period (2019–2027).
  • It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
  • This study also provides key insights about market drivers, restraints, opportunities, mergers and acquisitions, customer behavior analysis, pricing analysis, new product launches or approval, regional outlook, and competitive strategy adopted by leading players
  • This study also provides key insights on premium DAC market drivers, restraints, opportunities, customer behavior analysis and pricing analysis
  • It profiles leading players in the global premium headphones market based on the following parameters – company overview, financial performance, product portfolio (including prices) and technical specifications, geographical presence, financial details, key developments, strategies, and future plans
  • Companies covered as part of this study include Bose Corporation, Beats Electronics, 3M, Alclair Audio, Audio-Technica Ltd., Panasonic Corporation, Bowers & Wilkins Group Ltd., David Clark Inc., GN Group, Harman International, Inc., Sony Corporation, Logitech International S.A., Koninklijke Philips N.V., Pioneer Corporation and Sennheiser Electronic GmbH & Co. KG.
  • Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, product upgrades, market expansion, and marketing tactics
  • The global premium headphones market report caters to various stakeholders in this industry including investors, suppliers, manufacturers, distributors, new entrants, and financial analysts
  • Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global premium headphones market

Detailed Segmentation:

  • Global Premium DAC Market, By Price Range:
    • Up to 1000 USD
    • 1000 USD to 2000 USD
    • Above 2000 USD
  • Global Premium Headphones Market, By Technology:
    • Wired
    • Wireless
    • Smart Headphones
  • Global Premium Headphones Market, By Price Range:
    • 300 to 499 USD
    • 500 to 1000 USD
    • Above 1000 USD
  • Global Premium Headphones Market, By Demographics (Age):
    • Up to 30 Years
    • 30 to 50 Years
    • Above 50 Years
  • Global Premium Headphones Market, By Demographics (Customer Income):
    • Up to 30,000 USD
    • 30,000 USD to 85,000 USD
    • Above 85,000 USD
  • Global Premium Headphones Market, By Product Type:
    • In-Ear
    • Over-Ear
    • On-Ear
  • Global Premium Headphones Market, By Application:
    • Consumer
    • Industrial
    • Call-Center
    • Aviation
    • Others (Public Safety, Fitness Centre, etc.)
  • Global Premium Headphones Market, By Region:
    • North America
      • By Technology:
        • Wired
        • Wireless
        • Smart Headphones
      • By Price Range:
        • 300 to 499 USD
        • 500 to 1000 USD
        • Above 1000 USD
      • By Demographics (Age):
        • Up to 30 Years
        • 30 to 50 Years
        • Above 50 Years
      • By Demographics (Customer Income):
        • Up to 30,000 USD
        • 30,000 USD to 85,000 USD
        • Above 85,000 USD
      • By Product Type:
        • In-Ear
        • Over-Ear
        • On-Ear
      • By Application:
        • Consumer
        • Industrial
        • Call-Center
        • Aviation
        • Others (Public Safety, Fitness Centre, etc.)
      • By Country:
        • U.S.
        • Canada
    • Europe
      • By Technology:
        • Wired
        • Wireless
        • Smart Headphones
      • By Price Range:
        • 300 to 499 USD
        • 500 to 1000 USD
        • Above 1000 USD
      • By Demographics (Age):
        • Up to 30 Years
        • 30 to 50 Years
        • Above 50 Years
      • By Demographics (Customer Income):
        • Up to 30,000 USD
        • 30,000 USD to 85,000 USD
        • Above 85,000 USD
      • By Product Type:
        • In-Ear
        • Over-Ear
        • On-Ear
      • By Application:
        • Consumer
        • Industrial
        • Call-Center
        • Aviation
        • Others (Public Safety, Fitness Centre, etc.)
      • By Country:
        • U.K.
        • Germany
        • Italy
        • France
        • Russia
        • Rest of Europe
    • Asia Pacific
      • By Technology:
        • Wired
        • Wireless
        • Smart Headphones
      • By Price Range:
        • 300 to 499 USD
        • 500 to 1000 USD
        • Above 1000 USD
      • By Demographics (Age):
        • Up to 30 Years
        • 30 to 50 Years
        • Above 50 Years
      • By Demographics (Customer Income):
        • Up to 30,000 USD
        • 30,000 USD to 85,000 USD
        • Above 85,000 USD
      • By Product Type:
        • In-Ear
        • Over-Ear
        • On-Ear
      • By Application:
        • Consumer
        • Industrial
        • Call-Center
        • Aviation
        • Others (Public Safety, Fitness Centre, etc.)
      • By Country:
        • China
        • India
        • Japan
        • ASEAN
        • Australia
        • South Korea
        • Rest of Asia Pacific
    • Latin America
      • By Technology:
        • Wired
        • Wireless
        • Smart Headphones
      • By Price Range:
        • 300 to 499 USD
        • 500 to 1000 USD
        • Above 1000 USD
      • By Demographics (Age):
        • Up to 30 Years
        • 30 to 50 Years
        • Above 50 Years
      • By Demographics (Customer Income):
        • Up to 30,000 USD
        • 30,000 USD to 85,000 USD
        • Above 85,000 USD
      • By Product Type:
        • In-Ear
        • Over-Ear
        • On-Ear
      • By Application:
        • Consumer
        • Industrial
        • Call-Center
        • Aviation
        • Others (Public Safety, Fitness Centre, etc.)
      • By Country:
        • Brazil
        • Mexico
        • Argentina
        • Rest of Latin America
    • Middle East
      • By Technology:
        • Wired
        • Wireless
        • Smart Headphones
      • By Price Range:
        • 300 to 499 USD
        • 500 to 1000 USD
        • Above 1000 USD
      • By Demographics(Age):
        • Up to 30 Years
        • 30 to 50 Years
        • Above 50 Years
      • By Demographics (Customer Income):
        • Up to 30,000 USD
        • 30,000 USD to 85,000 USD
        • Above 85,000 USD
      • By Product Type:
        • In-Ear
        • Over-Ear
        • On-Ear
      • By Application:
        • Consumer
        • Industrial
        • Call-Center
        • Aviation
        • Others (Public Safety, Fitness Centre, etc.)
      • By Country/Region:
        • GCC Countries
        • Rest of Middle East
    • Africa
      • By Technology:
        • Wired
        • Wireless
        • Smart Headphones
      • By Price Range:
        • 300 to 499 USD
        • 500 to 1000 USD
        • Above 1000 USD
      • By Demographics (Age):
        • Up to 30 Years
        • 30 to 50 Years
        • Above 50 Years
      • By Demographics (Customer Income):
        • Up to 30,000 USD
        • 30,000 USD to 85,000 USD
        • Above 85,000 USD
      • By Product Type:
        • In-Ear
        • Over-Ear
        • On-Ear
      • By Application:
        • Consumer
        • Industrial
        • Call-Center
        • Aviation
        • Others (Public Safety, Fitness Centre Etc.)
      • By Country/Region:
        • South Africa
        • Rest of Africa
  • Company Profiles
    • Bose Corporation *
      • Company Overview
      • Product Portfolio and Specifications
      • Financial Overview
      • Recent Developments/ Updates
      • Strategic Overview
    • Beats Electronics
    • 3M
    • Alclair Audio
    • Audio-Technica Ltd.
    • Bang & Olufsen
    • Panasonic Corporation
    • Bowers & Wilkins Group Ltd.
    • David Clark Inc.
    • GN Group
    • Harman International, Inc.
    • Sony Corporation
    • Logitech International S.A.
    • Koninklijke Philips N.V.
    • Pioneer Corporation
    • Sennheiser Electronic GmbH & Co. KG
    • Others

“*” marked represents similar segmentation in other categories in the respective section.

Frequently Asked Questions

The global premium headphones market is estimated to surpass US$ 35,049.0 Million by 2027.
Major players operating in the global premium headphones market include Bose Corporation, Beats Electronics, 3M, Alclair Audio, Audio-Technica Ltd, Panasonic Corporation, Apple Inc., Bowers & Wilkins Group Ltd., David Clark Inc., GN Group, Harman International, Inc., Sony Corporation, Logitech International S.A., Koninklijke Philips N.V., Pioneer Corporation, and Sennheiser Electronic GmbH & Co. KG.
Among technology, smart headphones segment is expected to be the fastest growing segment in the global premium headphones market during the forecast period.
Increasing demand for wireless headphones with digital noise cancellation and high quality audio is one of the major factors that is expected to propel growth of the market over the forecast period.
The global premium headphones market is estimated to exhibit a CAGR of 15.2% over the forecast period.
Among regions, Asia Pacificis expected to hold dominant position in the premium headphones market during the forecast period.

Related Reports

EXISTING CLIENTELE

Joining thousands of companies around the world committed to making the Excellent Business Solutions.

View All Our Clients
trusted clients logo